Some sites in hypersaturated markets (like online employment sites) are hard to market because people don't consider how they can chop up the audience to find the interests of different parts of their audience. This is a good example of how to do it.
A full-time stay-at-home mother would earn $134,121 a year if paid for all her work, an amount similar to a top U.S. ad executive, a marketing director or a judge, according to a study released Wednesday.
A mother who works outside the home would earn an extra $85,876 annually on top of her actual wages for the work she does at home, according to the study by Waltham, Massachusetts-based compensation experts Salary.com.
- Pick an audience you want to profile.
- Come up with a story that would be easy to spread. Tell the desired audience how important they are.
- Conduct a study to collect the information needed to sell that story.
- Work with someone else on the study if their name adds much needed credibility.
- Come up with specific numbers.
- Watch the links roll in.
Keep in mind that the desired audience could be based on people you want to sell stuff to or people you want linking at you. Either way you are making money. The further the story spreads or the more relevant it is to your core product or service the more money you make.
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