Survey Says...Link to Me :)

Some sites in hypersaturated markets (like online employment sites) are hard to market because people don't consider how they can chop up the audience to find the interests of different parts of their audience. This is a good example of how to do it.

A full-time stay-at-home mother would earn $134,121 a year if paid for all her work, an amount similar to a top U.S. ad executive, a marketing director or a judge, according to a study released Wednesday.

A mother who works outside the home would earn an extra $85,876 annually on top of her actual wages for the work she does at home, according to the study by Waltham, Massachusetts-based compensation experts

  • Pick an audience you want to profile.

  • Come up with a story that would be easy to spread. Tell the desired audience how important they are.
  • Conduct a study to collect the information needed to sell that story.
  • Work with someone else on the study if their name adds much needed credibility.
  • Come up with specific numbers.
  • Watch the links roll in.

Keep in mind that the desired audience could be based on people you want to sell stuff to or people you want linking at you. Either way you are making money. The further the story spreads or the more relevant it is to your core product or service the more money you make.

Getting links is like stealing candy from a baby if you put it in the framework of being remarkable or telling a story.

Published: May 4, 2006 by Aaron Wall in marketing


May 4, 2006 - 8:03pm

That is a great idea. We're going to brainstorm on some relevant research and target audiences. Do you have any experience with link generating contests? We're planning on launching a 3 month contest where we give away a $3000 Gift Certificate for furniture on our site to the site that sends us the most traffic through direct links (as opposed to traffic schemes like pop unders, exit pops, or automated programs.) Any caveats for us? Suggestions?

[please stop using wholesale furnature as your sig Dave!]

May 4, 2006 - 4:34am

Coming up with unique and quality content also helps. Do not write about the same boring stuff everyone else is writing on. Be creative; think about what is useful to your target audience and what they would want to read.

May 4, 2006 - 5:32am

Brilliant post, this. Definitely something I'm going to act on.

May 4, 2006 - 10:42am

I've started writing articles for one of my new websites mainly for two reasons, one is to get links pointing to those articles, 2nd is for direct marketing through newsletters, lots of them look for QUALITY content and they always allow a sig at the end of the article. This helps in getting traffic directly to your website, plus in getting back links, if the reader is a webmaster and he liked the article he's probably going to check out your website and might link to it.
Great post Aaron.

Add new comment

(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.