Branded searches are some of the highest volume and highest value search terms. Many products or systems go out of date though.
To provide the best customer experience many websites that offered outdated products quickly remove related content. The thing is, you can't build up a billion dollar brand and then expect people to stop searching for it overnight. Many people keep on searching long after your products are no longer for sale. And because it is often hard to find information about discontinued products it is not only easy to rank for it, but people search hard for that type of information.
So if you have some content about old products don't remove it when it dates or is no longer sold. Perhaps depreciate or remove the category listings or prominent internal navigation pointing at it from your site, but still leave the page up with whatever few scraper or affiliate links it has gained over time.
Then remind the people that find those pages that the product is no longer for sale and recommend what is for sale. Do that, or maybe throw AdSense or something on it.
Also blogging about old dated stuff...I think so many people chase the right now stuff that it becomes hard to find original content when you surf from channel to channel to channel. It would be just as easy doing research or writing about old things that interest you, and perhaps looking for content sources that others are not using, like collecting junk or making 3d models of stuff.
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