Collecting Junk as a Form of SEO

Lets say you write a blog about poker. It is pretty hard to get legitimate links to a poker blog, but lets say you talk about how you met Phil Ivey but the story is not that interesting sounding. You can add a bit of authenticity to the sound of the story by buying a Phil Ivey autographed poker chip for $23 and include it in your post.

In certain markets (like poker) just about any type of link is worth $23. There are also other types of junk or collectibles that may be selling for far less than their linkability factor - weather you post about them and get a few links or you hold a contest of some sort to give them away, and get many more links.

Collecting allows you to easily create original linkable content which leverages the value of a celebrity or brand without needing to fully invest into the cost of building that brand or getting a celebrity to endorse your site. Branded keywords or celebrity keywords are typically high traffic and / or high value terms.

Published: April 24, 2006 by Aaron Wall in seo tips


April 25, 2006 - 3:23am

That's a very interesting idea. So you just post the item as a give-away and whoever gives you the best quality link gets it or how do you administer that successfully?

April 25, 2006 - 4:02am

Well I think it is best to do it as a contest of some sort if the item has much value.

I have not administered such give away ideas purely as a link generation idea yet, I just think it is a good idea.

One key, especially if your audience is tech savvy, would be to avoid saying that people MUST link at don't want to be called out as a link schemer.

You want people talking about you as though you are a great person and linking to you because they like you. I think that goes much further than telling people they need to link.

April 26, 2006 - 4:14pm

Hi Aaron,
This is definitely another one of your brainstorms. And, it sounds like a fun thing to do also.

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