Ever since I started doing some of the Q&A posts I started making many of my other blog posts unnecissarily long just because I got used to it.
I felt I was doing a bit too much rambling. I was right. Not 1 but 2 friends today told me that they wanted to read what I was writing but did not because it was too long and packed too many ideas into the posts.
Short snappy posts focused on 1 topic work well if you actually want people to read them. Seth is a master at this.
Here are the problems with rambling:
- too long and nobody reads it
- the added content dilutes the value of each point (to readers and search engines)
- wastes content by making 1 post instead of 5 hyper targetedc posts
- if too many ideas are in one post it is hard for you to reference your earlier content
- it is hard for others to reference
If you are going to be longwinded make sure it is so focused, topically relevant and interesting that it becomes the industry standard for that topic. Elsewise you are best off writing quick posts.
I wrote this more as a reminder to myself, but if you ramble and want people to read it hopefully this helps you too. Feel free to call me out if I am not following my own advice ;)
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