Bloggers as Influencers

Jan 12th
posted in

Since blogging about a toy flower I bought my wife I got multiple emails from guys who said they bought them for their wives. And one member went so far as paying Mahalo answers $10 to find the exact flower in the video. Think of how irrelevant a toy flower is for the audience on this site, and yet that casual mentioned likely caused over $100 of commerce to happen. What more if the offer was relevant to this site's audience?

If people want media free then I think it makes a lot of sense for publishers to use affiliate links to get a cut of the action. I reviewed SEM Rush before they had an affiliate program, and that likely added thousands of dollars in business for them. They have since added an affiliate program, and I have since went back to that old post and added affiliate links. Their affiliate payout is 40%, but I still have not earned that much because their price point is too low for what their tool does. They could increase their price 400% and it would still be a good value.

A lot of high payout affiliate marketing is sleazy (diet scams, hyped network marketing, reverse billing fraud, cookie pushing, etc.) but if you have a real site with decent reach you can profit significantly from giving people discounts and recommending high value offers that you are proud to endorse. I shared some affiliate program integration tips in the forums, highlighting a couple of our blog posts that made 4 figures and 5 figures each.

Published: January 12, 2009

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Comments

January 12, 2009 - 11:40am

I have had a interest in travel since a little tacker. I now see myself blogging and sharing my thoughts yes I do make a little revenue on the side by affiliate partnerships.

My real wins have come from being able support businesses campaigns, and showing that bloggers can influence traffic.

To be honest I did get a buzz about helping a business recently drive over $15K worth of sales in less then 7 days. The commission check will be tiny, but there wasn't a Viagra pill, ever lasting diet, I'll be the richest man in Babylon scheme in sight. It was done with hard work and SEO efforts and good partnership.

thats my two cents worth..
James of LittleNomads.com

January 13, 2009 - 11:03pm

I did buy one as well, as a funny valentines present.
Thanks for the tip, now I only have to buy the real present.

January 14, 2009 - 6:27pm

I created a review of Soundview, a site selling business audio books and it is still generating affiliate sales over 1 year later. I wrote a non biased review of their website and pointed out both good and bad UI features. The post was not intended to sell products, it was a note of my personal experience as a customer.

People will respect and trust your writing if you are honest and genuine.

January 16, 2009 - 4:57am

I don't think it's particularly fair that you've no-followed the link to Mahalo Answers. Mahalo has only treated you with dignity and respect. You have a number of links on this Mahalo page, and they're all dofollow: http://www.mahalo.com/Seo

So as a sign of what I would suppose is some sort of perverted gratitude, you've decided to put nofollow tags around the link to Mahalo Answers. What could Mahalo possibly have done to deserve this?

January 16, 2009 - 4:48pm

Jason Calacanas is a self-promotional douche bag that walks on others to promote his spam. I have no intention of helping him.

If you are unaware of his classless speeches at SEO and affiliate conferences then I recommend reading about the sleazy stuff that guy did at them.

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