Google AdWords Opens Up Keyword Research Tool, Adds Seasonal Data

Mar 22nd

Google recently opened up their AdWords keyword research tool by allowing it to be accessible from outside AdWords accounts. They also added seasonal search volume data for global and local searches, and allowed it to be accessible by match type (ie: broad, phrase, exact).

That will likely just about kill off most of the paid keyword research tool market.

I told MSN that I thought one of the ways they could possibly catch up a bit with Google on the SEM front is to make the default keyword research tool. Google's now is feature rich, shows seasonal data, data by match type, and the data is easy to export. As Google, Yahoo! and MSN jocky for position you can bet that their keyword research tools are only going to get better - although I don't think Yahoo!'s crusty old tool has changed in about a decade hehehe.

Published: March 22, 2006

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Comments

March 23, 2006 - 3:19pm

I took a look, and unlike the Overture keyword selector tool, it looks like they don't show the number of searches.

March 23, 2006 - 4:20pm

Well I think trends and ratios are more important than exact numbers anyhow.

March 22, 2006 - 1:44am

Hi - I have to say this site looks brilliant.

Hats off to whoever designed it

David

March 22, 2006 - 3:47am

I think opportunity is knocking for someone to develop a keyword tool that integrates the data from all three search engines (Google, Yahoo, MSN), because the keyword search data is different for all three.

March 22, 2006 - 5:45am

I'm glad that Google opened up the Keyword Research tool so anyone could use it; just yesterday I was posting that I wished it was publicly available. Looks like I got my wish.

March 22, 2006 - 7:20am

Really perfect! In addition to keyword popularity data Google implements URL analysis to extract keywords directly from web-page. And there is a competition index analog to Wordtracker's KEI data.
While Google holds 50% over all searches, this [free!] tool should beat other.

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