OR, Loco Broadmatch Style

Rand reports on OR being an ignored as an ad targeting word in Google AdWords.

Pretty bad deal for those using their keyword selection for regional Oregon AdWords campaigns.

I don't do as many power searches as I should, but today I noticed that when I searched for "blah" or "fla" Google ignored the boolean function until I capitalized the term. Can't they trust that a capitalized OR stands for something in the ads too?

I think Rand's post about OR is a good example of how just being around and experiencing SEO or SEM teaches you many tricks, problems and ideas that most would not naturally think of before playing around in the field.

Perhaps if Oregon becomes part of Baja Canada Google will not have to worry about this problem. If CA and WA stop working as intended then we will know Google is trying to send a hint, and adjust our ads to target Baja CA.

Google has been involved in political redistricting in the past.

Published: December 22, 2005

New to the site? Join for Free and get over $300 of free SEO software.

Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter.

Already have an account? Login to share your opinions.

  • Over 100 training modules, covering topics like: keyword research, link building, site architecture, website monetization, pay per click ads, tracking results, and more.
  • An exclusive interactive community forum
  • Members only videos and tools
  • Additional bonuses - like data spreadsheets, and money saving tips
We love our customers, but more importantly

Our customers love us!

    Email Address
    Pick a Username
    Yes, please send me "7 Days to SEO Success" mini-course (a $57 value) for free.

    Learn More

    We value your privacy. We will not rent or sell your email address.