How do Search Engines Work?

Dec 20th

Via Gary Matt Cutts recently wrote a brief article about how Google works. It does not go through all the advanced spam filters layered over the top, but is a good beginners guide to how search engines work.

Matt Cutts also did an audio interview on WebmasterRadio, talking about many webmaster related issues. A few things Matt notes:

  • Some people waste too much effort going after a trophy phrase instead of going after a broad array of easier phrases.

  • Goes over some duplicate content issues at a low level.
  • Start out with a niche and build out.
  • It takes time to develop...don't expect a 4 day old site to compete.
  • hidden text penalties can take 30 days to 90 days to lift, longer for multiple instances

A while ago Jeff Dean did a behind the scenes look at Google video broadcast.

Published: December 20, 2005

New to the site? Join for Free and get over $300 of free SEO software.

Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter.

Already have an account? Login to share your opinions.

  • Over 100 training modules, covering topics like: keyword research, link building, site architecture, website monetization, pay per click ads, tracking results, and more.
  • An exclusive interactive community forum
  • Members only videos and tools
  • Additional bonuses - like data spreadsheets, and money saving tips
We love our customers, but more importantly

Our customers love us!






    Email Address
    Pick a Username
    Yes, please send me "7 Days to SEO Success" mini-course (a $57 value) for free.

    Learn More

    We value your privacy. We will not rent or sell your email address.