Mitch Ratcliff had an interesting post about Why Conservative Blogs are More Effective - they are more inclined to spread a consistent message...whereas liberal bloggers are more likely to slightly change the message to fit their version of the story.

In some markets it may make sense to tell stories in a manner where people use consistent language and anchor text and create a story that they will push far amongst their demographic.

At other times it might make sense to make your post or framing a bit less clear to ensure the anchor text is mixed around a wide variety of phrases and such that the story can appeal to different demographics.

The framing can help determine who picks up what stories and how far they will run with them. It is easier to syndicate spin, hype, and biased information, but it is a balancing act because too much can equate to lowered authority.

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