This search showed one of the longer AdWords creatives.

I refreshed the Google search 3 times and saw that ad live as well on the third go.

Already 3 ads at the top sometimes, and now longer ad copy tested in some of the other ad slots. Initial thoughts:

• those really don't fit on the sidebar. Maybe at the top, but they look screwy on the right 14% of the screen.

• got to imagine those hog the CTR from the ads around them for sticking out so much

noticed at SearchGuild

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