Google Eyes Classifieds

Sep 29th

All your ads are belong to usTM, so say Google.

Google is looking to get feeds from classified sites, according to Paid Content:

CIR's John Zappe writes: "Commercial classifieds sites such as CareerBuilder, and others have to weigh the additional audience Google could deliver against the potential loss of revenue. Analysts, including us, predict that advertisers will move to free sites if they become convinced that they will reach an audience as large - or larger - on a search engine than on a paid advertising site."
Baker told CIR that's why the company and some of its larger clients are looking at alternatives including pay for performance rather than pay for distribution.

As Google (and others) gather data and Google makes advertising easier many hollow underperforming businesses will have their business models destroyed.

Those who are unwilling to share their data with Google will likely lose marketshare to smaller, newer, and more efficient competitors who have nothing to lose by partnering up with Google.

This makes heavy investment into vertical search much more risky, especially considering how shoddily some of the more established players are operating.

As Google gets more efficient at selling ads (with advertisers helping other advertisers free) you can bet they are going to get more and more ad dollars, directly & indirectly.

Published: September 29, 2005

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