Part of the reason AdBrite was able to take off quickly was that it made buying ads an easy impulse purchase. It seems Google likes the idea, and on some quality AdSense publishing sites (like Ask The Builder) they are beta testing a new your ad here feature. When you click the advertise here link they bring up an AdWords page explaining how and why to advertise on the site.
The sign up process is smooth for new advertisers, but a bit sloppy for people who are already AdWords advertisers (who may not yet have experience running site targeted ads).
It will be interesting to see how granular the site targeting ads may become (ie: section targeting or page targeting). If they make them exceptionally granular you could buy ads on a somewhat decent ranking page on an authority site and then get them a few additional cheap spamish links to increase their ranking on that page or section and boost your ad exposure, while not being seen as associated with the spamming.
Yahoo! is beta testing their contextual ad service. MSN will also enter the contextual ad games soon, which will mean 3 companies will be fighting for publishers with their feature sets and payouts. Likely publishers as well as creative marketers / spammers should be able to do really well with that. It also means you will probably see less dog food for sale.
link from the brick man :)
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