Google Goes AdBrite?

Part of the reason AdBrite was able to take off quickly was that it made buying ads an easy impulse purchase. It seems Google likes the idea, and on some quality AdSense publishing sites (like Ask The Builder) they are beta testing a new your ad here feature. When you click the advertise here link they bring up an AdWords page explaining how and why to advertise on the site.

The sign up process is smooth for new advertisers, but a bit sloppy for people who are already AdWords advertisers (who may not yet have experience running site targeted ads).

It will be interesting to see how granular the site targeting ads may become (ie: section targeting or page targeting). If they make them exceptionally granular you could buy ads on a somewhat decent ranking page on an authority site and then get them a few additional cheap spamish links to increase their ranking on that page or section and boost your ad exposure, while not being seen as associated with the spamming.

Yahoo! is beta testing their contextual ad service. MSN will also enter the contextual ad games soon, which will mean 3 companies will be fighting for publishers with their feature sets and payouts. Likely publishers as well as creative marketers / spammers should be able to do really well with that. It also means you will probably see less dog food for sale.

link from the brick man :)

Published: September 29, 2005 by Aaron Wall in contextual advertising


October 4, 2005 - 2:27am

I agree with the first Brad about the favoring of the advertiser. The entire Google model makes sure that the advertiser spends as littel as possible, which holds down the earings by the publishers.

As the review states, the buy process is horribly obtuse, and it is very easy to miss the step of targeting the site. Our service has had the "Advertise Here" link since inception, and the process is simple and to the point.

September 29, 2005 - 9:14pm

Selling ads on a site specific basis with a PPC approach greatly favors the buyer and Google over the publisher. Adbrite, lets the publisher set the price, prescreen the ad before it goes live and the price is set by time period not by clicks so the publisher gets paid for all that branding joy on his web page real estate.

September 29, 2005 - 9:20pm

Yeah...I forgot about the publisher pre screening part. I think as the other ad networks (Yahoo! & MSN) gear up, more features will be added to AdSense including allowing ads to be screened by publishers and maybe even the minimum price settings will be an optional input.

The Google ad targeting is sold on a CPM basis, not on a per click one. One way Google can improve upon the AdBrite biz model for publishers is to make the ad price a minimum number and let it rise with market demand.

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