SEO Book Review, Evolution of Search Engine Watch, Ask Jeeves PPC, & Widgets

Much of this post was stolen from NickW ;)

SEO Book Review:
NickW reviews SEO Book. That is about the most thoughtful review I have seen of any book or software or anything like that in a long time. Thanks for the killer review and suggestions Nick!

Danny Sullivan:
Now has a show on Webmaster Radio and posts daily archives on Search Engine Watch.

Fairly interesting to see that in the last year and a half Search Engine Watch changed from a site that was primarily driven by articles and email newsletters to a site that also has a forum, a blog, and a daily podcast.

It is easy to get stuck with a format because it is easy to do what worked in the past, but the fact that Danny's publishing mechanisms evolve so much should be a reminder to those in strong market positions afraid of changing formats. GrayWolf suggested that I make ebook updates available via RSS and others have asked why I have not made a printed version yet.

Ask Jeeves PPC:
Ask Jeeves to sell their top 3 ad positions internally, if they will make more cash from them than selling Google AdWords ads (factoring in both CPC and clickthrough rate). They will also syndicate these ads onto other sites including Dogpile, Search.com, and Search123.

Surely some of the quicker selling ads will be travel related ones, since IAC has a ton of potential selling ad space across it's various properties including Expedia, Hotels.com, and the like.

Widgets:
Yahoo! owns the market.

With search being so profitable you can bet that niche companies which create products that make it easy to access data or may drive traffic are going to be bought up quickly and have their products given away.

Published: July 28, 2005

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Comments

July 28, 2005 - 8:31pm

I hope ASK lets us opt out of the search123 and other network crap. But I will surely be on board to see if I can get any good traffic from them (about 0.01% currently comes from them).

Anyway - I bought your eBook today on Nick's recommendation - now if I can only find time to read it... I passed it on to a couple of my marketing guys to read it and give me the highlights.

Thanks Aaron
(really I only made this 'thoughful' post to sneak in a link to my blog as suggested on page 87!)

July 28, 2005 - 10:33pm

Hi Jason
thanks for buying my ebook :) hope you like it.

as far as this goes...

>(really I only made this 'thoughful' post to sneak in a link to my blog as suggested on page 87!)

hehehe the newest version of MovableType redirects comment links...the trick with that to do it really well is to make people not think you want a link...for example, even when I want a link from some people I simply put my URL in my signature of an email with a tip on something about a broken link or something like that on their site.

I thought the comment was useful other than the get a link mention. The things I don't like about people mentioning the technique blatently are:

  • some people may call me a nasty comment spammer and start eroding my brand by trying to spread hate messages about me far and wide
  • others read it and start posting crap like this to my site:

    "I was just working on my viagra site [link], because I was not up to working on the texas holdem poker site [link] and my phentermine [link] is running out, so I better get start making more money soon or I will need to get some money. Maybe I will take out a home refinance morgage [link] or get a payday loan [link]."

    and then the same people send me hate mail when I delete it. And it is nearly always people promoting uber competitive stuff trying to get a link to sites that they spent about 8 minutes building.

    one guy was so sleezy at it that he went through and started deep linking many different files on his site until I sent him an email chewing him out.

giving people comment links to spur on activity is a good bribe when you first get started, but as time passes it just introduces noise. for a long time I wanted to leave that option open, but as time passed it got less and less appealing.

if you want I can link to your blog here
http://www.seobook.com/archives/000159.shtml
though?

July 28, 2005 - 10:37pm

"GrayWolf suggested that I make ebook updates available via RSS and others have asked why I have not made a printed version yet."

The idea of a RSS feed sounds good for updates but you would have to have some sort of login permission level there so youare not giving the book out to the world for free.

Print version - see lulu.com you can self publish there for no money out of pocket, and changing the versions is about as easy as uploading a new file. I do think it is good to always offer a print verson of an ebook - it opens up the market to those corporate execs and business owners who want to get a handle on SEO but don't carry a laptop around.

Me
July 29, 2005 - 4:48pm

As somebody who has suffered your comments policy, I think that you often go over the top. One thing is what you cite as example, but deleting a link just because the referred website has a link to a subject you deem unworthy seems to harsh, specially when the comment not only was on topic, but corrected an error in your post. And a further e-mail exchange was unnecessaryly confrontational from your part.

July 29, 2005 - 9:36pm

>As somebody who has suffered your comments policy, I think that you often go over the top.

If I did I appoligize. Normally intent seems obvious, but also sometimes I make mistakes. If I hosed up sorry.

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