While not insecure about money issues, there is no doubt Seth Godin is one of many ego driven bloggers:
I don't blog to make money. I don't run ads on my site. I don't even blog to win awards. I blog because it pleases me to see my ideas spread. I like it when I see people talking about one of my ideas--without even mentioning where the idea came from. That means it's the idea that spread, not my brand. Which is the whole point.
For me, anyway. Not for you or for her or for him.
And that's the tricky part about marketing to ego. Everybody feeds their ego in a different way.
While I sell an ebook on this site I am sorta the same way on that front, entirely ego driven. I like helping people and I like links.
A friend of mine asked me how much money was my goal for the year and I said I will measure my success in HTML links. He told me I could get that with blogspam and FFA pages, but I believe those are only part of a well rounded link building campaign ;)
On a related note, congrats to Gurtie, who already owns 6 of the top 7 Google Gurtie results. She recently stopped targeting TheGurtster because, as she states, "it was too easy".
In a recent Fast Company article Sergey Brin stated that he thought Google still has the ability to attract the right kind of people because they have the ability to feed their ego:
"Here's the way I think of it," he says. "Is this the place I would want to work if I were graduating from a PhD program now?" Brin and Larry Page were pursuing doctorates at Stanford when they founded Google, which they now run together with Eric Schmidt, a veteran executive who had worked at Sun and Novell.
"Yes," he answers. Why? The key reason is that Google lets brilliant computer scientists work on "great technical problems" that provide the intellectual stimulation and challenge they crave. "Artificial intelligence, complex systems, user interface -- all the things I studied as a graduate student, we hit the limits of," he says.
What fills your ego? Do your offers fill the egos of those you want to do business with?
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