Google AdWords Relevancy Change, SEW Forums Live Conference

May 4th

Google AdWords Relevancy Changes:

The difference is that now, the CTR of the ad copy itself is factored in, instead of it being solely the CTR of the keyword. Which only makes sense, IMO, given that it is the quality of the keyword and the particular ad it brings up that defines relevance, for a given search. source

Thomson:
sells Google AdWords ads

SearchEngineWatch Forums Live:
mini conference to hit Atlanta Tuesday, June 28th, 8:00am - 1:00pm.

I always like smaller conferences because when they get too big you (as in me) feel lost in the shuffle. It only costs $100 to attend this one. Smart move by JupiterMedia, as this will surely prevent others from having an easy entry into this market space.

Urchin Discount:
Google discounts Urchin price

The $199 per month Urchin On Demand also now includes report profiles for up to fifty individual websites (Urchin's previous offering included reporting for only one site). The price includes up to 100,000 pageviews per month. Users can add one million more pageviews for only $99 more per month.

In addition to the reduced price and increased number of profiles, Urchin On Demand is now able to import -pay--per-click costs directly from Google AdWords accounts.

Many smart search marketers probably are not willing to be paid to give Google all their data. As time passes you can be sure that Google will drop their costs further as they try to kill off the business models of everthing between them and ad dollars.

Stocks:
Look, Fwht, & Mama are dropping like it's not hot. InfoSpace (which does search & mobile technology) recently lost about 30% of their market value as well

Published: May 4, 2005

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Comments

Frank Williams
May 4, 2005 - 11:02pm

What's the danger in using Urchin and having Google have access to that data? If someone is a "smart search marketer", why do they really need to protect this data from Google? So Google can realize that they're making money selling widgets at a 5% conversion rate?

I agree with the premises of privacy, and of not giving people too much information, I just don't know how Google would hurt any individual smart search marketer's business model.

Is the theory that if Google sees you're making too much profit they'll somehow artifically inflate the keywords they're buying? Seems unlikely to me.

May 5, 2005 - 12:31am

>I agree with the premises of privacy, and of not giving people too much information, I just don't know how Google would hurt any individual smart search marketer's business model.

Google does have a system which allows them to automate ad spend based on ROI. If you have untapped words and your competitors need to find a few more keywords or use bidding based on Google driven ROI automation you don't see that being able to hurt you?

Frank Williams
May 5, 2005 - 4:32am

I haven't used it, but I was not aware that the budget optimizer suggests keywords. I was under the impression that it altered your budget to generate the maximum number of clicks. How does my conversion data affect that?

True, Google has it's suggestion tool for Adwords, and I suppose it's possible for them to pull information on what keywords are converting for other advertisers and suggest those keywords. It seems like they'd be heading down some very slippery slopes by doing that, but maybe you're right on their intent.

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