Google Wants to Act Like a Start Up

I just saw this Google snippet while trying to fine one of our old posts and it was *so* awful that I had to share it.

This is an area where Bing was out in front of Google & used a more refined strategy for years now before Google started playing catch up last fall.

Google ignored our page title, ignored our on-page header, and then use the 'comments' count as the lead in the clickable link. Then they follow it with the site's homepage page title. The problem here is if the eye is scanning the results for a discriminating factor to re-locate a vital piece of information, there is no discrimination factor, nothing memorable stands out. Luckily we are not using breadcrumbs & that post at least had a somewhat memorable page URL, otherwise I would not have been able to find it.

For what it is worth, the search I was doing didn't have the words comments in it & Google just flat out missed on this one. Given that some huge % of the web's pages has the word "comments" on it (according to the number of search results returned for "comments" it is about 1/6th as popular online as the word "the") one might think that they could have programmed their page title modification feature to never select 'comments' as the lead.

Google has also been using link anchor text sometimes with this new feature, so it may be a brutal way to Google-bomb someone. It is sure be fun when the political bloggers give it a play. ;)

But just like the relevancy algorithms these days, it seems like this is one more feature where Google ships & then leaves it up to the SEOs to tell them what they did wrong. ;)

Published: April 13, 2011 by Aaron Wall in google

New to the site? Join for Free and get over $300 of free SEO software.

Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter.

Already have an account? Login to share your opinions.

Gain a Competitive Advantage Today

Your top competitors have been investing into their marketing strategy for years.

Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.

Explore the ranking profile of your competitors in Google and Bing today using SEMrush.

Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.

See where they rank & beat them!

  • Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
  • Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
  • Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
  • Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
  • Risk-free: Free trial & low price.
Your competitors, are researching your site

Find New Opportunities Today


    Email Address
    Pick a Username
    Yes, please send me "7 Days to SEO Success" mini-course (a $57 value) for free.

    Learn More

    We value your privacy. We will not rent or sell your email address.