Yahoo! Tests Microsoft Search Results

Straight from the horse's mouth:

We’ve started testing organic (also referred to as algorithmic) and paid search listings from Microsoft for up to 25 percent of Yahoo! Search traffic in the U.S. The primary change for these tests is that the listings are coming from Microsoft. However, the overall page should look the same as the Yahoo! Search you’re used to – with rich content and unique tools and features from Yahoo!. If you happen to fall into our tests, you might also notice some differences in how we’re displaying select search results due to a variety of product configurations we are testing.

If you haven't given Bing much attention now would be a great time to review your Bing SEO strategy.

Published: July 21, 2010 by Aaron Wall in yahoo

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Comments

July 27, 2010 - 4:12pm

This post pretty much sums up the different types of SEO's out there. Good chuckle, thanks!

August 3, 2010 - 9:43pm

Lets see what comes out of the expected Bing - Yahoo search partnership. Will it solve all the search issues Bing is having latley? Aron, thanks for the post!

August 6, 2010 - 1:54pm

It is still not clear whether Bing would control 100% of organic results on Yahoo or there would be a mix and mash of both Yahoo and Bing.

August 7, 2010 - 1:15am

Yahoo! Japan announced outsourcing their search system to Google because the underlying core Yahoo! search infrastructure would be going away.

Based on that, over time it will end up going to all Bing in the US. Though off the start it is a small minority of search marketshare being tested on the transition.

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