Sponsored Content Hosting & Renting Subdomains

Sep 11th

Ads becoming content is not only true from a thin affiliate site perspective, but also on larger more traditional ad buys. Selling content hosting is going mainstream. About.com has been selling custom branded sponsored content for about a year. This WSJ page hawking Accenture is a PageRank 4, and this BizJournals lead generation page is also an indication of where sponsored content hosting is heading. How long will it be before you can log on to the WSJ ad platform and just buy a topic and upload a page?

A few months back Threadwatch had a post about Yahoo selling subdomains. Yesterday I stumbled across an AdSense ad for a company selling subdomains that they forward to other sites. I don't believe it is smart to build a big site on someone else's domain, but if you wanted to fling up a bunch of spam or create a single targeted ad page that goes after a competitive phrase why not leech of their authority and let them assume the risks?

There are no search engine guidelines on hosting advertisements for third parties because it is not an idea Google wants people thinking about or talking publicly about, and they can't edit out WSJ.com if they will want the WSJ to spread their public relations messages and business interests.

Published: September 11, 2007

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Comments

September 11, 2007 - 8:19pm

Aaron,

Yes,I would rather wait till my site makes its way to the top listings instead of building it on someone else's domain.

Here, a food for thought. What if I 301 some of my old domains with aged links to a somewhat new domain with topical similarity? Will the new domain get their (aged-) link juice or no?

As far as I think, they will benefit from it. But here again I could easily create a relevant one-page site and link to the new domain from within the content.

What do you think of it? What is the best strategy to take advantage of those old domains' link equity?

September 11, 2007 - 8:26pm

If I had a good trusted old domain I would probably build there unless there was a strong tactical advantage to consider redirecting it.

September 11, 2007 - 8:54pm

Just so you know...

When editing the comments, that "Want to participate in the discussion" box overlaps the comment textarea field.

September 14, 2007 - 4:00am

i want to know about chinese se
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