SearchGuild.com Domain Auction at Sedo

The SearchGuild domain auction at Sedo just ended. $8,655 for a known brand, an old trusted site with references from sites like Wired.com, and 28,000+ inbound links. Even without getting the content that is still cheap. Some of my leading affiliates make that per year just from recommending my book, let alone all their other affiliate income from recommending other products and services.

If you had to try to build those same links Search Guild has in today's market they could cost $100,000 and/or a couple years to build. Even after the site changes ownership, most of the inbound links will stick too. In fact, if you move a domain to a new URL and ask people to redirect the links, over 90% of them will not.

Just like a strong domain name offers defensible traffic, so do those old links pointing at an old trusted site. If I had not already bought, ran, and closed Threadwatch, I might have considered buying SearchGuild, but I already have too many SEO sites to spend another $8,000 on a domain name that I would then have to develop. I hope they do something cool with it.

Published: January 27, 2008 by Aaron Wall in seo tips

New to the site? Join for Free and get over $300 of free SEO software.

Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter.

Already have an account? Login to share your opinions.

Comments

January 27, 2008 - 8:40pm

Aaron,
do you think that Google/SEs might devaluate those links, now that the site has changed ownership? In which instances would that be acceptable? ;)

January 27, 2008 - 8:43pm

Google buys websites. They didn't devalue YouTube after they bought it. In fact they rewrote their algorithms to promote YouTube. Why should they demote others for doing what they do?

January 27, 2008 - 9:06pm

It was picked up by seonews.com

January 27, 2008 - 10:18pm

SeoNews.com is a nice domain name. And SearchGuild was a great buy. Good stuff.

January 27, 2008 - 11:46pm

Can you share who your top affiliates are for your seobook?

January 27, 2008 - 11:46pm

Not without asking them first. :)

January 28, 2008 - 3:13am

It doesn't rank for it's own name on Google, I suspect the trust has already been lost.

February 20, 2008 - 11:27am

it is because it redirects to http://www.seonews.com/...

New to the site? Join for Free and get over $300 of free SEO software.

Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter.

Already have an account? Login to share your opinions.

Gain a Competitive Advantage Today

Your top competitors have been investing into their marketing strategy for years.

Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.

Explore the ranking profile of your competitors in Google and Bing today using SEMrush.

Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.

See where they rank & beat them!

  • Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
  • Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
  • Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
  • Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
  • Risk-free: Free trial & low price.
Your competitors, are researching your site

Find New Opportunities Today


    Email Address
    Pick a Username
    Yes, please send me "7 Days to SEO Success" mini-course (a $57 value) for free.

    Learn More

    We value your privacy. We will not rent or sell your email address.