Domain Auction at Sedo

The SearchGuild domain auction at Sedo just ended. $8,655 for a known brand, an old trusted site with references from sites like, and 28,000+ inbound links. Even without getting the content that is still cheap. Some of my leading affiliates make that per year just from recommending my book, let alone all their other affiliate income from recommending other products and services.

If you had to try to build those same links Search Guild has in today's market they could cost $100,000 and/or a couple years to build. Even after the site changes ownership, most of the inbound links will stick too. In fact, if you move a domain to a new URL and ask people to redirect the links, over 90% of them will not.

Just like a strong domain name offers defensible traffic, so do those old links pointing at an old trusted site. If I had not already bought, ran, and closed Threadwatch, I might have considered buying SearchGuild, but I already have too many SEO sites to spend another $8,000 on a domain name that I would then have to develop. I hope they do something cool with it.

Published: January 27, 2008 by Aaron Wall in seo tips


January 27, 2008 - 8:40pm

do you think that Google/SEs might devaluate those links, now that the site has changed ownership? In which instances would that be acceptable? ;)

January 27, 2008 - 8:43pm

Google buys websites. They didn't devalue YouTube after they bought it. In fact they rewrote their algorithms to promote YouTube. Why should they demote others for doing what they do?

January 27, 2008 - 9:06pm

It was picked up by

January 27, 2008 - 10:18pm is a nice domain name. And SearchGuild was a great buy. Good stuff.

January 27, 2008 - 11:46pm

Can you share who your top affiliates are for your seobook?

January 27, 2008 - 11:46pm

Not without asking them first. :)

Patrick Altoft
January 28, 2008 - 3:13am

It doesn't rank for it's own name on Google, I suspect the trust has already been lost.

February 20, 2008 - 11:27am

it is because it redirects to

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