Nationwide Google Wireless ISP Plan, Try #2

After they bid low and lost the C block of wireless spectrum Google has started talking to the media about using unlicensed whitespace. From the WSJ:

Google said that the white space, located between channels 2 and 51 on TV that aren't hooked up to satellite or cable, offer a "once-in-a-lifetime opportunity to provide ubiquitous wireless broadband access to all Americans." In addition, opening up the spectrum would "enable much-needed competition to the incumbent broadband service providers," Mr. Whitt wrote. Google has done its own white-space testing and submitted its results to the FCC in December. Philips also submitted a testing device to the agency last year, which returned satisfactory results.

Cheaper (or free) nationwide connectivity = more web users. More web users = more searches.

The other (big) piece of this, is that if Google works this deal, they will likely end up with a lot more usage data - and a strong starting point to triangulate other usage data against. With links becoming a commodity, how hard would it be for Google to find a better signal? In 5 years will they still rely on links and have 10,000 people rating content? What if they could somehow get everyone to start rating content (through usage data), and place more trust on natural looking Google user accounts with years of a natural usage profile. If they slowly mixed it into the relevancy algorithms over time who would even know they did it?

If Google does set up a free ISP think how much usage data they would have.

  • Google ISP (usage data, geo-specific relevancy)
  • Google Android (more geo-data)
  • Google accounts (which users can we really trust, what do they buy, etc.)
  • Google toolbar
  • Google search
  • social applications (Gmail, Google Talk, Orkut, Google Gadgets)
  • Google AdWords
  • Google Checkout (track sales volume, return requests, etc.)
  • Google AdSense
  • DoubleClick (thanks for the reminder Dan)
  • Google Analytics
  • Google Feedburner feed distribution
  • Google reader
  • iGoogle homepage (along with Google Gadgets)
  • Google YouTube (embeds, views, subscribers, etc.)

In that type of market, effective SEO morphs into marketing. Until that day comes keep link spamming building!

Published: March 24, 2008 by Aaron Wall in google


March 24, 2008 - 12:18pm

effective SEO morphs into marketing

Pretty much has been on that path for a little while now. It will only get more so with time.

March 24, 2008 - 1:39pm
March 24, 2008 - 1:56pm it is Aaron:

the romanian translation. i will put the videos in as well



March 25, 2008 - 5:07am

Thanks Razvan. I linked it up. :)

March 24, 2008 - 2:13pm

@markus941. Yup. We first saw it with CSS designers pitching themselves as offering SEO services and now we're seeing it with the expansion into social media marketing. As the barriers to internet access get lower and lower, the marketing will become more and more conventional.

March 24, 2008 - 4:44pm

The Google Bill is passed. The system goes on-line August 4th, 2010. Human decisions are removed from strategic defense. Google begins to learn at a geometric rate. It becomes self-aware at 2:14 a.m. Eastern time, August 29th. In a panic, they try to pull the plug....


March 24, 2008 - 6:57pm

I'm not sure quality links will ever become a commodity. I don't see a reason to move completely away from evaluating recommendations that your site gets as a result of a link, and so link building will probably always matter. I'd agree that Google wants other signals of relvancy, possibly digg style user ratings, Google accounts etc. If they do move more in that direction then I think businesses who are the best at what they do become the most relevant. To stay in business, search marketers might have to become more of relationship builders and less technically involved, since real recommendations are becoming more important than fake ones.

March 25, 2008 - 3:28am

To stay in business, search marketers might have to become more of relationship builders and less technically involved, since real recommendations are becoming more important than fake ones.

Totally agree here.

March 25, 2008 - 2:58pm

Wow. Thanks for posting Aaron.

I'm sure they'll be able to apply whatever signals they've already found from GA data on an obviously much larger scale. From my understanding, they would essentially be able to log all internet users' activity (assuming everyone switches to a free Internet which is likely inevitable). Scary.

March 25, 2008 - 4:17pm

Don't forget to add Doubleclick to your list there, Aaron. And whatever date they collect from my iPhone. :D

March 25, 2008 - 5:58pm

I will update the list w DoubleClick too Dan...thnx for that.

whatever date they collect from my iPhone. :D

I was trying to keep the discussion family friendly Dan ;)

Arizona Home Builder
March 26, 2008 - 5:14pm

I don't like the idea of integrating user ratings. It's good for some aspects but startups would have a difficult starting up. It'll just end up creating less competition decreasing net neutrality. IMO

March 26, 2008 - 5:59pm

You can add and any number of other current and beta Google properties and services.

This is a classical Orwellian 1984 in the making and should worry the tinfoil hat people.

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