We live in a culture where it is far more profitable to solve symptoms than it is to solve problems. As such, the disappearance of ripoffreport.com from Google's index probably has retainer-based reputation management firms like reputation.com singing the blues.
Ed Magedson, the owner of Rip Off Report, has been charged with RICO in the past and managed to come through unscathed, but he has never tackled an opponent as media savvy or powerful as Google.
He is pretty savvy with the legal system & the media, so it will be fun to watch how he responds to this one, as his business model
relies relied on top Google rankings:
Attorney: So what I've gathered from all of your testimony, Dickson, is that Ed Magedson has indirectly told you that he is responsible for making posts about companies. He will make these posts.
Mr. Woodard: Yes.
Attorney: And then he will manipulate the search engines; is that true?
Mr. Woodard: No question about the search engines. That's where the money is made.
A new take on Will it Blend: can a vampire suck blood from another vampire?
Vampires have often found it advantageous to maintain a hidden presence in humanity’s most powerful institutions. In the 1600s, it was the Catholic church, and today, as you all know, it’s Google, Fox News.
Update: adding intrigue to the situation, it looks like the site was removed due to a request inside Google Webmaster Tools, but the folks from ROR claimed they didn't make the removal request: "Ripoff Report did not intentionally request Google to delist the website, and we are still investigating what occured."
Update 2: Looks like they are back ranking in Google again. Perhaps someone found yet another loophole with Google's URL removal feature.
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