Google Keyword (Not Provided)

Just a follow up on the prior (not provided) post, as Google has shot the moon since our last post on this. Here's a quick YouTube video.

The above video references the following:

Matt Cutts when secured search first rolled out:

Google software engineer Matt Cutts, who’s been involved with the privacy changes, wouldn’t give an exact figure but told me he estimated even at full roll-out, this would still be in the single-digit percentages of all Google searchers on

This Week in Google (TWIG) show 211, where Matt mentioned the inspiration for encrypted search:

we actually started doing in 2008 and one of the guys who did a lot of heavy lifting on that, his name is Evan, and he actually reports to me. And we started that after I read Little Brother, and we said "we've got to encrypt the web."

The integration of organic search performance data inside AdWords.

The esteemed AdWords advertiser David Whitaker.

When asked about the recent increase in (not provided), a Google representative stated the following:

We want to provide SSL protection to as many users as we can, in as many regions as we can — we added non-signed-in Chrome omnibox searches earlier this year, and more recently other users who aren’t signed in. We’re going to continue expanding our use of SSL in our services because we believe it’s a good thing for users….

The motivation here is not to drive the ads side — it’s for our search users.

What an excellent time for Google to block paid search referrals as well.

If the move is important for user safety then it should apply to the ads as well.

Published: September 25, 2013 by Aaron Wall in google


September 28, 2013 - 11:02pm

To me it seems he has gone real quiet lately. Sure he still puts out his pointless videos but on twitter and elsewhere I follow him not much is coming from him.

Wonder if he has realised that he is now working for an evil company?

September 30, 2013 - 8:57am

Not likely.

His subtle manipulativeness (apparent throughout his 'non-official spokesperson' career, rearing its head even in these 'pointless videos') and natural tendency for a self-serving, selective interpretation of everything related to Google has always fitted in perfectly well with his employer's company culture.

It's more like the "super-nice guy going out of his way to help webmasters" charade simply reached the end of its shelf life, lost much of its credibility (and thus, efficiency), so there's no point in investing in it any more.

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