Google Chrome's biggest change from an SEO perspective are that it...
- combines the address bar and search box into 1 box
- that search box shows search suggestion results before searchers see the organic search results
The combination of those 2 means that if Google gains significant browser share SEOs will need to optimize for search suggest.
Chrome recently came out of beta, so Google can begin buying marketshare from OEMs. With the product only a few months removed from its announcement they are adding advertising to it, as highlighted by Danny Sullivan:
If Google can buy significant browser marketshare then such ad positions might add a lot of curiosity clicks for the top ranked advertiser, lower the ROI for the top advertiser.
If this gains traction most brand advertisers should not bid on their brand (unless perhaps they do so using an embedded match - which allows them to block advertising on the exact match but show up for other brand searches). Bidding on your brand's exact match and appearing in such ad positions for brand related search queries would be paying Google for adding zero value to the process.
Gain a Competitive Advantage Today
Your top competitors have been investing into their marketing strategy for years.
Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.
Explore the ranking profile of your competitors in Google and Bing today using SEMrush.
Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.
See where they rank & beat them!
- Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
- Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
- Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
- Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
- Risk-free: Free trial & low price.