Google Beta Testing Showing Related Phrases Near Documents in Search Results

While using Opera I noticed the following Google test which places related phrases near some documents in the search results

When I entered our above link building page into the Google AdWords Keyword Tool they showed mostly phrases related to the broader category of SEO and did not list the niche link related phrases, which indicates Google is still holding back quite a bit of data from advertisers that they are willing to share with searchers for free.

Published: July 31, 2008 by Aaron Wall in google


yet another ben
July 31, 2008 - 2:48pm

It's funny in a way, as you would think Google would want PPC campaigns to be as successful as possible - so long-tail detail in Google's AdWords tool should share these niches key phrases to help their customers, surely?

This improves AdWords' performance and keeps AdWords customers coming back again and again and again and .......

July 31, 2008 - 8:34pm

Hehe, how soon can you integrate a scraper into SEO for FFX? :D

July 31, 2008 - 8:39pm

The problem with this beta test is I think it has about a 1% chance of going live to all clutters the results quite a bit. But it is a powerful keyword research tool...I was a manual scraper last night. :)

August 1, 2008 - 4:51am

I suspect these are other popular search terms that are used to find that particular URL. We've been showing these types of related searches in web search and site search for years. They're pretty useful. more details here.

August 1, 2008 - 9:08am

I'm pretty sure that they're not sharing all the information. One of the other things that has made me wonder is how it can be possible for a specific word to have a high CPC price but with no advertisers (according to the green bar).

For an example see this:

An estimated Avg. CPC of $14.38 but without any advertiser competition? Is it a bug or what?

August 1, 2008 - 7:59pm

They estimate keyword value based on competition and value of other keywords in a basket of related keywords. And if a keyword is a brand perhaps in some cases they prohibit people from buying that keyword directly (but allow people to buy related keywords that show up for that brand).

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