Both of the following are not one-off articles, but are part of a "series" of advertorials for various Google products with direct followed links to AdWords, Google Analytics, Chromebook, & Hangouts.
Check the date on this next one: February 19th, the same day Interflora was penalized by Google. This is something that is an ongoing practice for Google, while they penalize others for doing the same thing.
Is using payment to influence search results unethical unless the check has Google on it?
None of those links in the content use nofollow, in spite of many of them having Google Analytics tracking URLs on them.
And I literally spent less than 10 minutes finding the above examples & writing this article. Surely Google insiders know more about Google's internal marketing campaigns than I do. Which leads one to ask the obvious (but uncomfortable) question: why doesn't Google police themselves when they are policing others? If their algorithmic ideals are true, shouldn't they apply to Google as well?
Clearly Google takes paid links that pass pagerank seriously, as acknowledged by their repeated use of them.
Gain a Competitive Advantage Today
Your top competitors have been investing into their marketing strategy for years.
Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.
Explore the ranking profile of your competitors in Google and Bing today using SEMrush.
Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.
See where they rank & beat them!
- Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
- Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
- Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
- Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
- Risk-free: Free trial & low price.