Forging an anti-terrorism search tool

The government is counting on new search technology to sniff out terrorists.

The Federal Aviation Administration are investing in a new search engine being developed at the University of Buffalo to do some of their more sensitive detective work. ...

For example, the engine might find an association between John Smith, who belongs to an association that sponsors radical right-wing discussions, and company B. Company B owns a subsidiary that is the same organization that sponsors the discussions. The search engine would find the link automatically.

Google Using Human Reviewers, Google Launches Google Sitemaps

Human Reviewers:
Google using humans to improve relevancy. They may eventually accept feedback on AdSense publisher quality. Maybe.

GoogleGuy:
exclusive thread. He thinks summer is a good time to code. New Orleans is only a few weeks off.

Lazy Crawling:
One of Google's major hangups with paid inclusion was that it allows lazy crawling. It appears that is no longer an issue, as Danny spots the free new Google Sitemaps program. FAQs here

eBay Buys Shopping.com, MarketingSherpa Buyer's Guide

Shopping:
eBay buys Shopping.com

Addiction / Selling One's Soul:
Steve has some new competition. Andy Beal launches a blog about blogging.

To be fair, I have numerous rantblogs and the like, but will never run a blog about blogging. The idea seems too reality TV meets blogging for me. Then again, maybe there is a good reality TV show idea there. Oooppppsss, I forgot CNN is already doing that.

Buyer's Guide:
MarketingSherpa launches their newest SEO buying guide. From my perspective smaller SEO companies are typically better than large ones, and reports like these may not give adequate coverage to some of the best SEO companies like WeBuildPages.

ThreadWatch Stansted Pics & Edinburgh SEO Roadshow Reminder

Stansted Pics:
Watch Aaron sleep, & many other pics. I am very photogentic while tired, or maybe not.

In London I got to enjoy eating some pan king, and as Mick G can attest, thats not something everyone gets to do.

It was cool getting to meet everyone.

It has to be said:
yuck. Lots0 is once again right on the money.

Hopefully he will be attending Edinburgh, although a friend has warned me that the town sucks.

Shite SEO Press Releases: a Case Study

I have wrote a few bollocks press releases myself, but this one takes the biscuit for pure pants.

Why is filling a press release site with incorrect rubbish more above board than boosting ones rankings in the search results?

If you ask me he is three stops down from Plaistow.

Goole Toolbar PageRank Missing, Google Engineers at WMW Conference, Yahoo! & DMOZ Weighting

PageRank:
goes missing from toolbar. Brett Tabke said it is just a temporary glitch though.

Google Engineers:to appear at the New Orleans WMW conference

Does Reciprocal Linking Work?
Recently I saw the Blue Gecko SEO forums ranking at #10 for SEO. Most of his link popularity looked like it was from link trades associated with his webmaster resources directory. The reason people say link trades do not work are mostly because:

  • they are usually slow and expensive to build if you do not outsource or automate

  • most people exchanging links in bulk are not doing so with quality sites

DMOZ Weighting in Yahoo!:
I created a one page site about Effexor which is listed in DMOZ. I have not built any other linkage data, and it is ranking in the mid 30s for Effexor out of over 7,000,000 sites.

Yahoo! launches Mindset

Yahoo! Mindset is a recently launched search tool from Yahoo! which allows you to customize your search experience to add bias toward comercial or research type resources.

When Google update florida occured about a year and a half ago some people viewed it as a way to bias the results to non commercial or informational type listings. If search engines can train users to use the search resuls for information and ads for commercial sites then that could do a large bit to change the face of SEO.

Combine that idea with:

  • most searches being unique

  • the longer and more unique queries typically have higher conversion rates
  • giving away information builds credibility (in linkage data, consumer trust, & karma)
  • building communities builds an abundance of content

and you can see why / how people without much money can compete with large evil megacorps by building up from the bottom and working their way toward the middle.

I may be beta testing a new SEO tool this week. Trying it out will be free. More on that later :)

Editing & Deleting Old Posts. Hmm. What to do?

So I just got an affiliate commission notification for a piece of SEO software that I thought was cool about a year ago, but no longer think is that great.

So the question is, how do you go about maintaining older posts. Is it ok to delete or edit profitable posts if you feel that they undermine your current credibility? Should you edit them? Should you delete them? Even if you do prune the past you will likely miss a few posts. Should you feel guilty because someone bought bunk software? Should you not feel guilty since the person ignored the post was a year old? Should you feel guilty editing or deleting them as though you are hiding your past?

This also reminds me about handing out recommendations and testimonials. It can be a great link and reputation building activity, but after stuff ages and loses its value (as SEO software is known to do) it could likely wear your credibility thin to endorse too many products. Many people who are eager for testimonials are also greedy hucksters who will make sure you pay for your endorsements. As a web marketer my reputation is by far and away the most valuable thing I have.

I am not afraid to admit that I am sometimes wrong or make lots of mistakes, but it does make little sense to leave errors that could and should be easy to fix, right? I think the forward going answer is to always be cautious and forward looking with your endorsements.

Am in the UK now. A few observations:

  • everyone uses the word "ish"

  • NFFC was wearing an eSpotting looking shirt. Clearly a reason to like FWHT :)
  • the Down Hall hotel is in a pretty cool remote setting
  • JasonD likes the Gaping Void t shirts
  • a bartender gave a mate 7-UP when they ordered a lemonade
  • they have street signs that say Queing
  • Gurtie does not like the nickname TheGurtster
  • Z is for some reason zed in the UK
  • Rumours have it DaveN was showing off his back end?
  • my friend argued that they drive on the right side of the road, but clear as day it is the left side

Just got done doing another update of my ebook right before I left, and would think everyone is really really cool if I sell a bunch of them while I am gone. Of course, they may be cool anyway, but like peanut butter, SEO Book makes everything better. Buy the book. Wear a smile ;)

A Trawl Through a Little Bit of Fishtory

Once Upon a Time in a Galaxy Far Far Away...

from The Anatomy of a Large-Scale Hypertextual Web Search Engine

Currently, the predominant business model for commercial search engines is advertising. The goals of the advertising business model do not always correspond to providing quality search to users. For example, in our prototype search engine one of the top results for cellular phone is "The Effect of Cellular Phone Use Upon Driver Attention", a study which explains in great detail the distractions and risk associated with conversing on a cell phone while driving. This search result came up first because of its high importance as judged by the PageRank algorithm, an approximation of citation importance on the web [Page, 98]. It is clear that a search engine which was taking money for showing cellular phone ads would have difficulty justifying the page that our system returned to its paying advertisers. For this type of reason and historical experience with other media [Bagdikian 83], we expect that advertising funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers.

a few years later:

It looks bad, coming days after the recent song-and-dance at the Google Factory Tour about how much energy is supposedly expended on core search and ads. Here's a personalized home page, but don't worry, we're not a portal, Google said.

Funny, this type of inattention is exactly what made people get turned off from the portals of the past, when they lost focus on search quality. Yahoo seems to have fixed this redirect hijacking problem, but Google is still struggling with it?

Danny Sullivan, on Google's hijacking of their own site. Danny rarely sounds ticked off, but that post hints at more than a little disappointment in Google.

Unconventional Link Building / SEO Techniques

I posted stuff like this before, but did not give away all my insider secrets. What would you do for a link? ;)

  • Create a quizes or contest

  • Get the top score in a quiz doah, I should have cheated - talk about black hat link building ;)
  • Win the Cooney Island hot dog eating contest.
  • See how much weight you can gain in a month.
  • Tell someone they are out to lunch. Has got me a few links.
  • Say something out to lunch or offensive.
  • Buy someone lunch. Give them something to talk about. Any Penn State proffesors want a free lunch? email me. If your university position is high enough and your university has a great link reputation I am also will to fly.
  • Go to college to become a system administrator and web designer for a school. A friend of mine as a freshman was both last year. I am thinking this friendship may soon grow leaps and bounds.
  • Get a crap job you do not care about. Write a humorous blog about it until you get fired for it.
  • Have your child send $8.43 cash to the government to help pay down the federal debt. Make sure you are available for press comments and get links in your coverage.
  • Move to Texas. They have big links there.
  • Always carry a big flag around with you. Even in the shower.
  • Help your local congressman get reelected. Get links from their site.
  • Join the local government.
  • Draft government bills with Orwellian terms, calling them exact opposite of what they do.
  • Point out said flaws in Government bills.
  • Join the military and work the .mil link angle.
  • Buy your way into the government for .gov links. If you can not afford this move to a poorer country where you can afford to buy your way in.
  • Get on the terrorist list by being a peaceful Muslim.
  • Work on a plan to overthrow your government.
  • Join or start a religious cult.
  • Go to a conference - I go to learn too - but there is lots of link popularity floating around at conferences. I have got a free PR9 link from a conference I went to.
  • Wear crazy clothes to a conference.
  • Eat lots of food at the conferences. Refuse to bathe, use deoderant, or change clothes while at the conference. Tell everyone how you have had a lucky streak and did not want to change anything.
  • Go to Vegas. Climb to the top of a casino and repeatedly yell jackpot while jumping up and down.
  • Get on Donald Trumps TV show. Compete with him in a money losing contest. Take lots of pictures of yourself.
  • Create a competing show and / or tell Donald what you think of him.
  • buy a sports team. be its biggest rabid fan.
  • Become a pro wrestler. you can do it young.
  • Go streaking at a sporting event.
  • Get caught on tape doing something illegal yet humorous.
  • Get on a radio show. A friend of mine who used to sell adult sex toys (he sold his site, but it still ranks #1 for his primary keyword phrases) would go on the radio to get them to link to him. The shaddier your marketplace is the more value legitimate links.
  • Donate or help someone with their site.
  • Fix someone's car tire on the side of the road.
  • Accidentally wreck into the car of a famous person, obscenely exclaim it was their fault, and then sue them.
  • Get ran over by a rich person. etc.
  • Become a semi stalker. Sue the celebrity for stalking you.
  • Admit yourself to a psych ward or rehab where you know a link rich person is currently at.
  • Tell others that they should start a site, knowing they will link to you.
  • Create free tools or software with powered by or designed by links in them.
  • Intentionally do something to get sued by a large overbearing company.
  • Date or marry an annoying overhyped celebrity or marry into a link rich family.
  • Talk about your brother's court case. Create a phpbb skin for a site pleeding his innocence. <-- cheap marketing. more people should do that.
  • Routinely have cosmetic surgery done that deforms your face.
  • Talk about Google showing nude pictures of LaToya Jackson when safesearch is on. What is that? That is not safe.
  • Talk about how Google is ruining the world.
  • Place controvercial 5 cent AdWords ads for hot issues.
  • Talk Google's stock down at $85 and less than a year later talk it up at $260. Give people the hype they want. Avoid honest investment advice.
  • Fraudulently invest others money on a massive scale. Serve 6 months and get a lifetime of free linkage.
  • Start a .com company with an ignorant business model. See if you can lose money fast enough to build serious linkage data.
  • Join the Global Neuroscience Initiative Foundation board of advisors. I still need to help them some with on the SEO front a bit, and get a link on that page. If nothing else this is a personal reminder. I think the brain is really cool and would love to learn a lot more about it. I think that is a kick ass project. :)
  • Become a verb. The domain (http://www.verb.com/) is a ppc directory site
  • Assume a fake identity. Sneak into the pressidential press room and ask bogus questions. Make it easy to find out that you work with gay porn sites. It has been done.
  • Stay awake and stare at your computer long enough to make random lists until you actually post one.

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