Overture Bid to Postion

Not sure if this is new, but I just logging into Overture today and I noticed a bid to position option, where they state:

Choose the desired position for your Standard Match listings. Your Max Bid will be set $0.01 above the Max Bid of the advertiser currently in that position. If you'd like to set a limit on your cost per click to attain this position, enter it in the box next to "No Max Bid to exceed" and you will be given the best position available for that price.

It allows you to set your max bid and bid for postion 1 through 5.

You can still bid using the regular old max bid format, but it interesting to see some of the third party bid management type functionality integrated directly into the bid management systems. Bidding to position is only possible for the Standard match type.

This new feature moreless integrates bid jamming right into the ad management console, simply state you want to rank 1 position below your fiercest competitors and crank the bid price way up.

Of course this will also encourage click fraud. By factoring clickthrough rate into click cost AdWords helps ensure relevancy and combat some of the potential click fraud. Sorta amazing to see that Overture has not been more proactive in using CTR.

Published: June 26, 2005

New to the site? Join for Free and get over $300 of free SEO software.

Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter.

Already have an account? Login to share your opinions.

  • Over 100 training modules, covering topics like: keyword research, link building, site architecture, website monetization, pay per click ads, tracking results, and more.
  • An exclusive interactive community forum
  • Members only videos and tools
  • Additional bonuses - like data spreadsheets, and money saving tips
We love our customers, but more importantly

Our customers love us!

    Email Address
    Pick a Username
    Yes, please send me "7 Days to SEO Success" mini-course (a $57 value) for free.

    Learn More

    We value your privacy. We will not rent or sell your email address.