SEMphonic Competitive Analysis, Yahoo! Buys VOIP Player Dial Pad

New SEO competitive analysis tool. I have not tried it, but it seems similar to Adgooroo.

of fun & software. Google Toolbar bundled with WinZip

Washington Times:
switched from Google to Yahoo! Search.

EFF Legal Guide for Bloggers <-- I need to take a peak at that.

Yahoo! buys Dial Pad. they also bought

WordPress vs MovableType:
Jeremy Z switching to WordPress. surely thats not a good thing for MovableType. Also, why is the Yahoo! Search Blog using MovableType instead of their Yahoo! 360 or whatever?

Goole Toolbar PageRank Missing, Google Engineers at WMW Conference, Yahoo! & DMOZ Weighting

May 28th

goes missing from toolbar. Brett Tabke said it is just a temporary glitch though.

Google Engineers:to appear at the New Orleans WMW conference

Does Reciprocal Linking Work?
Recently I saw the Blue Gecko SEO forums ranking at #10 for SEO. Most of his link popularity looked like it was from link trades associated with his webmaster resources directory. The reason people say link trades do not work are mostly because:

  • they are usually slow and expensive to build if you do not outsource or automate

  • most people exchanging links in bulk are not doing so with quality sites

DMOZ Weighting in Yahoo!:
I created a one page site about Effexor which is listed in DMOZ. I have not built any other linkage data, and it is ranking in the mid 30s for Effexor out of over 7,000,000 sites.

Yahoo! launches Mindset

May 28th
posted in

Yahoo! Mindset is a recently launched search tool from Yahoo! which allows you to customize your search experience to add bias toward comercial or research type resources.

When Google update florida occured about a year and a half ago some people viewed it as a way to bias the results to non commercial or informational type listings. If search engines can train users to use the search resuls for information and ads for commercial sites then that could do a large bit to change the face of SEO.

Combine that idea with:

  • most searches being unique

  • the longer and more unique queries typically have higher conversion rates
  • giving away information builds credibility (in linkage data, consumer trust, & karma)
  • building communities builds an abundance of content

and you can see why / how people without much money can compete with large evil megacorps by building up from the bottom and working their way toward the middle.

I may be beta testing a new SEO tool this week. Trying it out will be free. More on that later :)

Google Hijacked in their own Search Results

Google Hijacked in Google:
Official Google AdSense site bit by a meta refresh. hmm. Low quality site? more at ThreadWatch

For those who spin all the ethics stuff, do you think Google knew of the problem and was lying when they said it was no big deal? If so, is it ethical for them to tell blatent lies? If not, how is it that SEOs know more about their search engine than they do and they generally disocunt the whole concept of SEO?

Yahoo! Q Challenge:
whats up with a $5,000 prize - that surely is not much payout for the value they could create with that contest. I might need to create a similar marketing program for myself. hehehe

Michael Nguyen posts about some of their search features.

Novice Spam Tool:
I have not tried it, but someone promoted this site, via forum spam of course.

Yahoo! Public Site Match:
Nothing more than a PR stunt? It sure smells the part. A while ago they promoted that program a good bit, but it sure is hard to find information about it nowadays.

Masochistic Behavior:
reading IHY forums. I don't know anywhere else where a single comment can return pages about what a horrible person you are. SEO is doomed. We are all evil. hehehe

Lots of good ones in that rant thread, but one of my all time favorite Doug quote:

Most journalists I know of at least fall on one side or the other.

Another scary thing with that thread is I find myself agreeing with Glengara!

Open Source Rank Checker:
I have not tried it, but a friend pointed me to this software. I am not sure how it plays with Google, since they have been blocking some automated software.

OPD Should Close Shop?
Danny Sullivan weighs in on the ODP's recent site submission status closure.

Black Market Porn:
UK bans selling porn DVDs over the web. UK prostitution market to soar ;)

There is a website that qualifies you and prints out your ordained ministor certification in under a minute. A person today tried to justify me giving away my business model to them because they spent the minute to print one out.

Evolution of Yahoo! Search:
article about Yahoo! creating their search service. thnx to RC

Google Corporate Desktop Search, New AdWords Blog, Yahoo! Media RSS & Messenger VOIP

Corporate Search:
Google launches desktop search app for businesses

Google Inc. on Wednesday launched a corporate version of its desktop search application. The Google Desktop Search for Enterprise allows employees at companies to search for information on their computers. The free, downloadable application is based on its desktop search tools introduced last year. Google said it collaborated with IBM on the program, which is able to search IBM Lotus Notes messages, among other features.

AdWords Blog:
Cornwall notices a new AdWords blog.

Yahoo! VOIP:
new (Beta) Messenger allows calling over the web from messenger to messenger

Media RSS:
info from Yahoo!

Google Advertising Local Search Offline, New Yahoo! Search Patent

Spam Tools:
Ploppy gets evil

Paul Graham:
I think I link to every article he writes. his latest: Hiring is Obsolete, which says if you are the young & motivated type you can let the market determine your value by starting a startup instead of going to work for mega corp for lower than market value wages.

Free Book:
JenSense spots a new AdSense advertisement video which offers a free copy of Building Your Business with Google for Dummies.

Kansas City:
here I come. says Google Local ads, they are now advertising on radio and in the news paper.

Stock Market:

Yahoo! Adds Trends to Concept Analysis:
Barry notes a Cre8asite thread about a new Yahoo! patent. I have not read it yet, but Bill states:

Amongst other things, the patent application begins to explain how MyYahoo! information might be used to help the search engine create search results.

Search Spam, Marketing, Artificial Intelligence & Search Query Refinement

Search Engine Spam Workshop:
List of some of the presented papers. I will likely review some of those pretty soon.

What Every Good Marketer Knows:

People are selfish, lazy, uninformed and impatient. Start with that and you’ll be pleasantly surprised by what you find.

more from Seth

Mobile Social Software:
Google buys see also: The Significance of "Social Software"

New Google PR Blog:
Marrissa Mayer's blog

If Search Engines Could Read Your Mind:
an interesting article by Chris Sherman. here is an exerpt:

We'd much rather waste time scanning results and clicking back and forth among less-than-useful pages than craft a really good query or use search refinement tools.

But while we're doing this, the search engines are observing our behavior, and learning from our fumbling activities.

SEO Press Releases:
a fun one :)

The relevance of "relevance":

Yahoo! Music:

Visitors to Yahoo's Music Unlimited will pay $6.99 a month for access to Yahoo's 1-million-song library. That's less than half what Napster and Real Networks' Rhapsody charge for similar services that permit the transfer of songs to portable music players. source

down to $4.30 per share. other small search providers continue to hurt as well.

outgrowing coolness and forgetting their core products?

War a theme for everything?
New UK based search blog by Neutralize: Search Engine War. BTW, the new Legos Star Wars video game is amazing.

Time Management:
Creative Commons flash file

SEO Multitool:
GoLexa (sorta like a combination of Google & Alexa data with links to other stuff like WhoIs & IP Address) from Fantomaster

Google Web Accelerator Privacy Problems, Google AdSense Channel Blocking, Yahoo! Audio Search

Google Web Accelerator takes your data, and shares it with others?

Block Google Accelerator:
courtesy Fantomaster

Click Fraud:
search engines leave advertisers in the cold lurch. Lurch is a cool word.

Block that Channel:
Google AdSense allows channel blocking

Collaborate and listen, Ice is back with his brand new edition SEO Inc, being cool like Vanilla Ice, sends out a cease and desist letter.

New SEO Tool:
SEO Browser

Audio Search:Sounds like Yahoo! may be first to market

Yahoo! Tests Contextual Banner Ads

Apr 28th
posted in

from Eweek

A Yahoo Inc. spokeswoman confirmed this week that the company's search-marketing division, formerly known as Overture Services, has started testing graphical banner ads displayed based on their relevancy to a Web page's content.

"We're always looking at ways of enhancing our services," Yahoo spokeswoman Gaude Paez said. "There are a number of things we're looking at doing [in search advertising], including tests we've begun for putting sponsored listings in a banner, graphical format."

The test is running on Yahoo's network of sites, rather than on partner sites, she said. The ads are dynamic, initially appearing as a banner ad and then transforming into a sponsored link.

She declined to provide further details about Yahoo's plans for the graphical, pay-per-click ads.

Defense of SEO, Ask Jeeves Profits Increase, Yahoo! Think Big Contest

Danny Sullivan writes Worthless Shady Criminals: A Defense Of SEO

Decry a particular SEO tactic, if you want -- but don't decry the entire SEM industry as being rotten. If you want to do that, then here are some other stereotypes you'd also better buy into:

  • All car salesmen are crooks

  • All lawyers are crooks
  • Teachers teach because they can't do
  • Bloggers don't check facts

  • [Insert Race/Culture/Nationality Here] is [Insert Derogatory Comment/Stereotype Here]

Ask Jeeves:
Profits increase 35%

Think Big contest gives away 10,000,000 Yahoo! ad impressions. I think Jeremy Z should win with the Viagra Rolex Watches.

Yahoo! also thinks small. Cutting up ads on stored My Yahoo! web pages. Webmasters are already complaining about how My Yahoo! stores web pages.

Google foundation may invest in for-profit firms. Am going to apply for a grant soon. Will let you know how it goes :)


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