Visitors to Yahoo's Music Unlimited will pay $6.99 a month for access to Yahoo's 1-million-song library. That's less than half what Napster and Real Networks' Rhapsody charge for similar services that permit the transfer of songs to portable music players. source
A Yahoo Inc. spokeswoman confirmed this week that the company's search-marketing division, formerly known as Overture Services, has started testing graphical banner ads displayed based on their relevancy to a Web page's content.
"We're always looking at ways of enhancing our services," Yahoo spokeswoman Gaude Paez said. "There are a number of things we're looking at doing [in search advertising], including tests we've begun for putting sponsored listings in a banner, graphical format."
The test is running on Yahoo's network of sites, rather than on partner sites, she said. The ads are dynamic, initially appearing as a banner ad and then transforming into a sponsored link.
She declined to provide further details about Yahoo's plans for the graphical, pay-per-click ads.
My Web allows you to import your bookmarks, unless...
My Web currently does not support bookmark import from this browser.
We currently Support Internet Explorer Favorites and Yahoo! Bookmarks.
We are looking into extending support for additional browsers soon.
Some of the interesting things from this new offering:
Save an exact copy of any page you like - from Yahoo! Toolbar or directly from your search results
Searching across full-text and your notes enables instant retrieval
Create categories for your saved pages - travel, projects, events
Share your favorites with friends and colleagues - via email, IM, and RSS
Accessible anywhere, not just from your own computer
Save both an exact copy and a link - the content you save will always be there when you return
Not sure how appealing it is to webmasters for Yahoo! to be storing dated cached copies of web pages. What happens if your content was incorrect and you later change it? What happens if your advertisers change? Google autolink really shafted webmasters, and it appears other search engines will only follow suit.
It looks like they are also using this launch to promote their toolbar (which for some reason beyond me still lacks a connectivity measurement). The toolbar will make it quick and easy to save pages.
The social / sharing concept is rather interesting, and is an area where Yahoo! seems to be well ahead of Google. I also believe that Yahoo! only store things you request to be stored, while Google stores whatever you click on when logged in. Google later lets you remove things if you want to. Unlike Google, Yahoo! also stores a cached copy of each page that you chose to save.
I have not tested this out yet, but I will start playing here soon :)
I am fairly certain these bookmarking and sharing system are going to open up many new creative ways to spam.
Google Inc. (GOOG.O: Quote, Profile, Research) on Wednesday debuted a test service called My Search History that analysts said is a move closer to personalized search, which is widely considered the Holy Grail for the Web search leader and its rivals. source
to use My Search History you must register at Google Accounts and maintain an active account. Ask Jeeves have had a search history tool for a while now and Yahoo! has My Yahoo! for various personalization effects, although Yahoo! seems more focused on providing news and blog feeds and the like. I think Yahoo! is betting on the abundance of information making subscribing to channels much more appealing than searching the web. I believe Yahoo! also allows you to subscribe to Yahoo! News feeds by keyword phrase.
Personalized search allows engines to better understand users to improve search quality and ad targeting. Whoever is branded as the best market solution on that front is going to make a bucket of cash, because keeping your search history and learning the user raises the barrier to switching search providers.
It makes it hard for another search service to be as relevant if you have tons of personal information already locked in a competing service. This data will be hard to export to other systems as well, as importing huge hunks of data will also allow marketers to import large volumes of spam.
I just briefly tested Google's service. It is fairly slick. You can quickly sign in or out and it adds minimal clutter to the Google home page.
From the link in the upper right corner you are brought to a new page. It shows a calender which color codes your search volume on the right side. The left side shows your searches for that day and the results you clicked on. The my history results that you click on also show up in the Google one box area when you search for similar terms using the regular search results.
Some privacy advocates would likely go nuts with this offering. It is all opt in though. I encourage everyone to sign in, search for seo, scroll past the Japanese stuff, and click on my listing.
Presumably some searchers may be able to build up a search history.
As they build it up it could build Google's trust in that user, which in turn could potentially allow Google to use that user feedback to verify search result relevancy.
I would not doubt this to do a bit more of globalizing SEO. Paying people in third world countries to randomly click certain sites. I am already building a search history today as a prospective SEO tool.
For its first quarter ended last month, the Sunnyvale, Calif., Internet giant posted earnings of $205 million, or 14 cents a share, up from the year-ago $101 million, or 7 cents a diluted share a year earlier. Excluding a penny-a-share gain on the sale of investments, latest-quarter earnings were 13 cents a share.
Revenue rose 49% from a year ago to $821 million on a so-called net basis, excluding the money Yahoo! shares with its paid search partners.
Wall Street analysts had forecast earnings of 11 cents a share on revenue of $797 million. : source
The stock market took a rather deep dive over the last week. Yahoo!'s stock is up 7% on the day. Google is trading in tandem, also up about 7% today.
Including traffic acquisition costs (money paid to traffic partners) Yahoo!'s quarterly quarterly revenue was $1.17 billion. If Yahoo! had to pay it's partners $350 million for traffic you can likely imagine that Yahoo! is also probably making a couple hundred million dollars from that traffic.
Their biggest traffic partner is MSN, who will likely be dropping Yahoo!'s services near the end of the year. The next couple days might be a good time to take some profits as Yahoo! will likely fall when MSN officially dumps their partnership. There is likely only one or two more quarterly reports before MSN makes the switch.
Yahoo! has a variety of revenue streams and is much less of a pure search play than Google, but paid search is their cash cow.
Of course I would not recommend taking stock advice from me ;)
Tivo: TiVo is in talks with Google and Yahoo over a possible deal aimed at bridging television and the web. The deal would likely be exclusive, which means whoever partners with Tivo may get stuck overpaying if a bidding war ensues.
Interview: Of me. I could have answered a couple questions better. Interviewing people is an exceptionally easy way to build links.
It is fairly rare that marketers turn down an interview opportunity if you approach them nicely.
I think when people talk about ethics in business they are concerned about someone cutting into their profits or threatening their profits. It has nothing to do with human rights or suffering (which is wrong). Either way, business people will continue to talk about ethics all day - even while they own sweat shops - because sweat shops have very little to do with ethics.
That comment was the foundation for a quick article I just jotted down. Please leave comments and hate mail below. :)