Google Hijacked in their own Search Results

Google Hijacked in Google:
Official Google AdSense site bit by a meta refresh. hmm. Low quality site? more at ThreadWatch

For those who spin all the ethics stuff, do you think Google knew of the problem and was lying when they said it was no big deal? If so, is it ethical for them to tell blatent lies? If not, how is it that SEOs know more about their search engine than they do and they generally disocunt the whole concept of SEO?

Yahoo! Q Challenge:
whats up with a $5,000 prize - that surely is not much payout for the value they could create with that contest. I might need to create a similar marketing program for myself. hehehe

Exalead:
Michael Nguyen posts about some of their search features.

Novice Spam Tool:
I have not tried it, but someone promoted this site http://searchpr.info/test.php, via forum spam of course.

Yahoo! Public Site Match:
Nothing more than a PR stunt? It sure smells the part. A while ago they promoted that program a good bit, but it sure is hard to find information about it nowadays.

Masochistic Behavior:
reading IHY forums. I don't know anywhere else where a single comment can return pages about what a horrible person you are. SEO is doomed. We are all evil. hehehe

Lots of good ones in that rant thread, but one of my all time favorite Doug quote:

Most journalists I know of at least fall on one side or the other.

Another scary thing with that thread is I find myself agreeing with Glengara!

Open Source Rank Checker:
I have not tried it, but a friend pointed me to this software. I am not sure how it plays with Google, since they have been blocking some automated software.

OPD Should Close Shop?
Danny Sullivan weighs in on the ODP's recent site submission status closure.

Black Market Porn:
UK bans selling porn DVDs over the web. UK prostitution market to soar ;)

Funny:
There is a website that qualifies you and prints out your ordained ministor certification in under a minute. A person today tried to justify me giving away my business model to them because they spent the minute to print one out.

Evolution of Yahoo! Search:
article about Yahoo! creating their search service. thnx to RC

Google Corporate Desktop Search, New AdWords Blog, Yahoo! Media RSS & Messenger VOIP

Corporate Search:
Google launches desktop search app for businesses

Google Inc. on Wednesday launched a corporate version of its desktop search application. The Google Desktop Search for Enterprise allows employees at companies to search for information on their computers. The free, downloadable application is based on its desktop search tools introduced last year. Google said it collaborated with IBM on the program, which is able to search IBM Lotus Notes messages, among other features.

AdWords Blog:
Cornwall notices a new AdWords blog.

Yahoo! VOIP:
new (Beta) Messenger allows calling over the web from messenger to messenger

Media RSS:
info from Yahoo!

Google Advertising Local Search Offline, New Yahoo! Search Patent

Spam Tools:
Ploppy gets evil

Paul Graham:
I think I link to every article he writes. his latest: Hiring is Obsolete, which says if you are the young & motivated type you can let the market determine your value by starting a startup instead of going to work for mega corp for lower than market value wages.

Free Book:
JenSense spots a new AdSense advertisement video which offers a free copy of Building Your Business with Google for Dummies.

Kansas City:
here I come. says Google Local ads, they are now advertising on radio and in the news paper.

Stock Market:

Yahoo! Adds Trends to Concept Analysis:
Barry notes a Cre8asite thread about a new Yahoo! patent. I have not read it yet, but Bill states:

Amongst other things, the patent application begins to explain how MyYahoo! information might be used to help the search engine create search results.

Search Spam, Marketing, Artificial Intelligence & Search Query Refinement

Search Engine Spam Workshop:
List of some of the presented papers. I will likely review some of those pretty soon.

What Every Good Marketer Knows:

People are selfish, lazy, uninformed and impatient. Start with that and you’ll be pleasantly surprised by what you find.

more from Seth

Mobile Social Software:
Google buys Dodgeball.com. see also: The Significance of "Social Software"

New Google PR Blog:
Marrissa Mayer's blog

If Search Engines Could Read Your Mind:
an interesting article by Chris Sherman. here is an exerpt:

We'd much rather waste time scanning results and clicking back and forth among less-than-useful pages than craft a really good query or use search refinement tools.

But while we're doing this, the search engines are observing our behavior, and learning from our fumbling activities.

SEO Press Releases:
a fun one :)

The relevance of "relevance":

Yahoo! Music:

Visitors to Yahoo's Music Unlimited will pay $6.99 a month for access to Yahoo's 1-million-song library. That's less than half what Napster and Real Networks' Rhapsody charge for similar services that permit the transfer of songs to portable music players. source

FindWhat:
down to $4.30 per share. other small search providers continue to hurt as well.

Gooooogle:
outgrowing coolness and forgetting their core products?

War a theme for everything?
New UK based search blog by Neutralize: Search Engine War. BTW, the new Legos Star Wars video game is amazing.

Time Management:
Creative Commons flash file

SEO Multitool:
GoLexa (sorta like a combination of Google & Alexa data with links to other stuff like WhoIs & IP Address) from Fantomaster

Google Web Accelerator Privacy Problems, Google AdSense Channel Blocking, Yahoo! Audio Search

Privacy:
Google Web Accelerator takes your data, and shares it with others?

Block Google Accelerator:
courtesy Fantomaster

Click Fraud:
search engines leave advertisers in the cold lurch. Lurch is a cool word.

Block that Channel:
Google AdSense allows channel blocking

Stop:
Collaborate and listen, Ice is back with his brand new edition SEO Inc, being cool like Vanilla Ice, sends out a cease and desist letter.

New SEO Tool:
SEO Browser

Audio Search:Sounds like Yahoo! may be first to market

Yahoo! Tests Contextual Banner Ads

Apr 28th
posted in

from Eweek

A Yahoo Inc. spokeswoman confirmed this week that the company's search-marketing division, formerly known as Overture Services, has started testing graphical banner ads displayed based on their relevancy to a Web page's content.

"We're always looking at ways of enhancing our services," Yahoo spokeswoman Gaude Paez said. "There are a number of things we're looking at doing [in search advertising], including tests we've begun for putting sponsored listings in a banner, graphical format."

The test is running on Yahoo's network of sites, rather than on partner sites, she said. The ads are dynamic, initially appearing as a banner ad and then transforming into a sponsored link.

She declined to provide further details about Yahoo's plans for the graphical, pay-per-click ads.

Defense of SEO, Ask Jeeves Profits Increase, Yahoo! Think Big Contest

Needed:
Danny Sullivan writes Worthless Shady Criminals: A Defense Of SEO

Decry a particular SEO tactic, if you want -- but don't decry the entire SEM industry as being rotten. If you want to do that, then here are some other stereotypes you'd also better buy into:

  • All car salesmen are crooks

  • All lawyers are crooks
  • Teachers teach because they can't do
  • Bloggers don't check facts

  • [Insert Race/Culture/Nationality Here] is [Insert Derogatory Comment/Stereotype Here]

Ask Jeeves:
Profits increase 35%

Yahoo!:
Think Big contest gives away 10,000,000 Yahoo! ad impressions. I think Jeremy Z should win with the Viagra Rolex Watches.

Yahoo! also thinks small. Cutting up ads on stored My Yahoo! web pages. Webmasters are already complaining about how My Yahoo! stores web pages.

Charity:
Google foundation may invest in for-profit firms. Am going to apply for a grant soon. Will let you know how it goes :)

Yahoo! My Web Beta

Apr 27th
posted in

Quickly on the heals of Google's personalized offering, Yahoo! offers a search storing system.

My Web allows you to import your bookmarks, unless...

My Web currently does not support bookmark import from this browser.

We currently Support Internet Explorer Favorites and Yahoo! Bookmarks.

We are looking into extending support for additional browsers soon.

Some of the interesting things from this new offering:

  • Save an exact copy of any page you like - from Yahoo! Toolbar or directly from your search results

  • Searching across full-text and your notes enables instant retrieval
  • Create categories for your saved pages - travel, projects, events
  • Share your favorites with friends and colleagues - via email, IM, and RSS
  • Accessible anywhere, not just from your own computer
  • Save both an exact copy and a link - the content you save will always be there when you return

Not sure how appealing it is to webmasters for Yahoo! to be storing dated cached copies of web pages. What happens if your content was incorrect and you later change it? What happens if your advertisers change? Google autolink really shafted webmasters, and it appears other search engines will only follow suit.

It looks like they are also using this launch to promote their toolbar (which for some reason beyond me still lacks a connectivity measurement). The toolbar will make it quick and easy to save pages.

The social / sharing concept is rather interesting, and is an area where Yahoo! seems to be well ahead of Google. I also believe that Yahoo! only store things you request to be stored, while Google stores whatever you click on when logged in. Google later lets you remove things if you want to. Unlike Google, Yahoo! also stores a cached copy of each page that you chose to save.

I have not tested this out yet, but I will start playing here soon :)

I am fairly certain these bookmarking and sharing system are going to open up many new creative ways to spam.

Assorted Links...

Why did Adobe Buy MacroMedia?
all the reasons. no spin.

Algorithms & Patents & Spam, oh My:
Yahoo!'s Concept Network & SuperUnits

Is NickW for Blog Spam?
certainly not, when its done sloppily to one of his blogs ;)

The Wrong Tail:
people are starting to use The Long Tail without purpose. better get that book printed quick.

Yahoo! Buys TeRespondo.com:
a good post from Nacho.

New Blog:
O'Reilly Radar

New Browser:
Opera 8 Launched

Media Futures:
Media Futures, Part 1/5: AUTOMATA

Internet Advertising:
A decade in Online Advertising (PDF) - report by DoubleClick, who may get bought out soon. found on Lee's blog

Wanna Park?
viral marketing at its best: I Park Like an Idiot

Google Personalized (Gamma)

Google Inc. (GOOG.O: Quote, Profile, Research) on Wednesday debuted a test service called My Search History that analysts said is a move closer to personalized search, which is widely considered the Holy Grail for the Web search leader and its rivals. source

to use My Search History you must register at Google Accounts and maintain an active account. Ask Jeeves have had a search history tool for a while now and Yahoo! has My Yahoo! for various personalization effects, although Yahoo! seems more focused on providing news and blog feeds and the like. I think Yahoo! is betting on the abundance of information making subscribing to channels much more appealing than searching the web. I believe Yahoo! also allows you to subscribe to Yahoo! News feeds by keyword phrase.

Personalized search allows engines to better understand users to improve search quality and ad targeting. Whoever is branded as the best market solution on that front is going to make a bucket of cash, because keeping your search history and learning the user raises the barrier to switching search providers.

It makes it hard for another search service to be as relevant if you have tons of personal information already locked in a competing service. This data will be hard to export to other systems as well, as importing huge hunks of data will also allow marketers to import large volumes of spam.

I just briefly tested Google's service. It is fairly slick. You can quickly sign in or out and it adds minimal clutter to the Google home page.

From the link in the upper right corner you are brought to a new page. It shows a calender which color codes your search volume on the right side. The left side shows your searches for that day and the results you clicked on. The my history results that you click on also show up in the Google one box area when you search for similar terms using the regular search results.

Some privacy advocates would likely go nuts with this offering. It is all opt in though. I encourage everyone to sign in, search for seo, scroll past the Japanese stuff, and click on my listing.

Presumably some searchers may be able to build up a search history.
As they build it up it could build Google's trust in that user, which in turn could potentially allow Google to use that user feedback to verify search result relevancy.

If Google decides to use this data - which I think they may - the cost of spamming might increase significantly with how they have been going after automated search tools.

I would not doubt this to do a bit more of globalizing SEO. Paying people in third world countries to randomly click certain sites. I am already building a search history today as a prospective SEO tool.

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