Does Reciprocal Linking Work?
Recently I saw the Blue Gecko SEO forums ranking at #10 for SEO. Most of his link popularity looked like it was from link trades associated with his webmaster resources directory. The reason people say link trades do not work are mostly because:
they are usually slow and expensive to build if you do not outsource or automate
most people exchanging links in bulk are not doing so with quality sites
DMOZ Weighting in Yahoo!:
I created a one page site about Effexor which is listed in DMOZ. I have not built any other linkage data, and it is ranking in the mid 30s for Effexor out of over 7,000,000 sites.
When Google update florida occured about a year and a half ago some people viewed it as a way to bias the results to non commercial or informational type listings. If search engines can train users to use the search resuls for information and ads for commercial sites then that could do a large bit to change the face of SEO.
Combine that idea with:
most searches being unique
the longer and more unique queries typically have higher conversion rates
giving away information builds credibility (in linkage data, consumer trust, & karma)
building communities builds an abundance of content
For those who spin all the ethics stuff, do you think Google knew of the problem and was lying when they said it was no big deal? If so, is it ethical for them to tell blatent lies? If not, how is it that SEOs know more about their search engine than they do and they generally disocunt the whole concept of SEO?
Yahoo! Q Challenge: whats up with a $5,000 prize - that surely is not much payout for the value they could create with that contest. I might need to create a similar marketing program for myself. hehehe
There is a website that qualifies you and prints out your ordained ministor certification in under a minute. A person today tried to justify me giving away my business model to them because they spent the minute to print one out.
Google Inc. on Wednesday launched a corporate version of its desktop search application. The Google Desktop Search for Enterprise allows employees at companies to search for information on their computers. The free, downloadable application is based on its desktop search tools introduced last year. Google said it collaborated with IBM on the program, which is able to search IBM Lotus Notes messages, among other features.
I think I link to every article he writes. his latest: Hiring is Obsolete, which says if you are the young & motivated type you can let the market determine your value by starting a startup instead of going to work for mega corp for lower than market value wages.
Visitors to Yahoo's Music Unlimited will pay $6.99 a month for access to Yahoo's 1-million-song library. That's less than half what Napster and Real Networks' Rhapsody charge for similar services that permit the transfer of songs to portable music players. source
A Yahoo Inc. spokeswoman confirmed this week that the company's search-marketing division, formerly known as Overture Services, has started testing graphical banner ads displayed based on their relevancy to a Web page's content.
"We're always looking at ways of enhancing our services," Yahoo spokeswoman Gaude Paez said. "There are a number of things we're looking at doing [in search advertising], including tests we've begun for putting sponsored listings in a banner, graphical format."
The test is running on Yahoo's network of sites, rather than on partner sites, she said. The ads are dynamic, initially appearing as a banner ad and then transforming into a sponsored link.
She declined to provide further details about Yahoo's plans for the graphical, pay-per-click ads.
My Web allows you to import your bookmarks, unless...
My Web currently does not support bookmark import from this browser.
We currently Support Internet Explorer Favorites and Yahoo! Bookmarks.
We are looking into extending support for additional browsers soon.
Some of the interesting things from this new offering:
Save an exact copy of any page you like - from Yahoo! Toolbar or directly from your search results
Searching across full-text and your notes enables instant retrieval
Create categories for your saved pages - travel, projects, events
Share your favorites with friends and colleagues - via email, IM, and RSS
Accessible anywhere, not just from your own computer
Save both an exact copy and a link - the content you save will always be there when you return
Not sure how appealing it is to webmasters for Yahoo! to be storing dated cached copies of web pages. What happens if your content was incorrect and you later change it? What happens if your advertisers change? Google autolink really shafted webmasters, and it appears other search engines will only follow suit.
It looks like they are also using this launch to promote their toolbar (which for some reason beyond me still lacks a connectivity measurement). The toolbar will make it quick and easy to save pages.
The social / sharing concept is rather interesting, and is an area where Yahoo! seems to be well ahead of Google. I also believe that Yahoo! only store things you request to be stored, while Google stores whatever you click on when logged in. Google later lets you remove things if you want to. Unlike Google, Yahoo! also stores a cached copy of each page that you chose to save.
I have not tested this out yet, but I will start playing here soon :)
I am fairly certain these bookmarking and sharing system are going to open up many new creative ways to spam.