WordTracker recently announced the launch of a new free Firefox extension that aids you in doing keyword research while blogging. The keyword tool works with any publishing software, and helps you ensure you work selected keywords into the content. The tool sits to the left of the browser window, and as you type, it will search your post and does an analysis of the text in your content to see if any of the phrases appear.
How to Use It
You can manually select keywords that you think would be highly relevant and then try to work them into the content. And when it is not possible to fit in a whole phrase naturally, you can always try to sprinkle those keyword modifiers that make up the phrase into your post's content. For instance, in the above post I worked in the words software, free, search, and generator into the content quite naturally in only a 4 sentence blog post.
“Bloggers often don’t take the time to do keyword research for each article they write – they just want to get their story out there. Now, bloggers have instant access to relevant keywords so they can easily produce optimized blog posts. That’s sure to bring them extra traffic.” Said Ken McGaffin, CMO at Wordtracker.
A few days ago Google sent me the following email, which somehow sent me keywords for other websites.
Google did a follow up email appoligizing for the first email sending me the wrong keywords and sending me a new list of keywords.
Almost every time I start a new AdWords campaign I am impressed by new features that recommend more keywords inline during the sign-up process. This is sorta where there is great risk in data sharing with ad networks. The more data you feed into the network the more likely that data is to pour right back out into the hands of competitors & higher market prices.
I recently created a video walkthrough of our competitive research tool, which is powered by SEM Rush, and has a couple extra data points added in. It is about 8 minutes long, and should give you at least a couple good ideas for how to use competitive research tools to make more money from your websites.
I have been a big promoter of the SEM Rush service because I think it rocks. As an extension of that, I partnered with with SEM Rush to license their data and offer the organic search piece of their service as a free bonus to our SEO training & community members.
You can use it to find the most valuable or highest traffic rankings for competing sites
Page Specific Competitive Intelligence
You can use it to find the most valuable or highest traffic rankings for a specific page
Similar Keyword Audience
You can use it to find sites that have a large overlap in search rankings / audience
Easily Export Data
The columns are sortable and it is easily to export 1,000 listings in a couple of seconds.
On the competitive research tool page I list 10 high powered ways to use this tool. I would share them publicly, but if you only find one of those tips applicable to your site & situation you should still be able to make far more than $300 from it - making the cost of the subscription free.
Try it Now
If you are a subscriber try it now. If you are not a paying subscriber you may want to join. We keep trying our best to add new content and goodies each month :)
I have had a very well known SEO company dust one of best link building strategies (outing it directly to a Google engineer) because I was trusting enough to mention how effective it was inside our training program, thinking that a competitor would not out it, but I was wrong! At least I know what to expect, and can use that knowledge to mitigate future risks.
One of the common concerns about the SEO Toolbar is something along the lines of "does it phone home" or "are you spying on us" or "what data is it sending you". Some SEO companies offer a huge EULA and do spy on the people who use their toolbars, but we do not do that for a number of reasons
I felt rather angry when that well known SEO company outed my site (and haven't really trusted them since then)
I never really liked the idea of spying on customers, and going down that path could harm our perceived brand value
knowing that information is kept private adds value and builds trust
we are already under-staffed (running quite lean) and have more projects to work on than time, so we are not in need of new projects
It is pretty obvious that the trend in software (since the day I got on the web) is that open source software is commoditizing the value of most software products and tools. Providing tools that require limited maintenance costs and provide access to a best of breed collection of SEO tools makes it easy for us to evolve with the space and help our customers do so, without building up a huge cost sink that requires raising capital and having to listen to some icky investors. :)
The reason we can (and do) provide so many free SEO tools is because I feel doing so...
extends opportunity to more people around the globe (anyone who is just fresh starting out like I was ~6 years ago could use the help)
commoditizes the value of some bloated all-in-one SEO software (many of those products generally lack value and misguide people)
makes it hard for con-artists to sell hyped up junk (by commoditizing the value of their offerings to all but the most desperate of get rich quick folks)
helps to educate potential future customers (when we did a survey recently about 80% of our customers have been practicing SEO for over a year)
is an affordable distribution strategy for brand awareness
builds trust by delivering value for free (rather than trying to squeeze every penny out of potential customers)
is a big differentiator between us and most SEO websites
In addition to all the above points, most of the tools we create are tools I want to use. So the cost of building them would still be there even if we did not share them. Sharing them gets us lots of great user feedback to improve them, and does not cost us much relative to the potential upside.
Small Industry, Lightweight Strategy
Rather than centralizing things, we like to rely on a distributed software strategy which has a much lower cost structure.
That strategy allows this site (with a popular blog, an array of tools, some videos, training modules, and an active community) to run on 1 server. We find the Plenty of Fish story inspiring, though doubt we will need his distributed computing skills anytime soon given how small our industry is. After 5 years we are still millions of visitors and over a billion monthly pageviews behind Plenty of Fish :)
Though we are doing ok in our little corner of the web :)
We have analytics on our website to help us see where we are getting coverage, and to measure and improve conversions (an area ripe for opportunity given our brand exposure and site traffic). We may add relevant affiliate links and offers to some of our SEO tools to help pay for the 10s or 100s of thousands of dollars we spent developing our various tools (for example, see how we integrated a link to our Wordtracker keyword guide and the Wordtracker keyword research service in our keyword tool). But we have no need or desire to spy on users who download our tools. Spying and outing are poor strategies for professional SEOs to employ....they erode trust and value.
I thought it would be worth highlighting a few of the advanced features in the SEO Toolbar. Some of the highest value ideas do not consist of looking at one data point, or boiling things down to 1 arbitrary and meaningless number (like many "professional" SEO tools do), but consist of looking at many data points across multiple sites, and hunting for inconsistencies that help you build new profitable traffic streams. Along those lines, I thought I would run through a few ideas to get your juices flowing...there are dozens more like these :)
Earlier today I called an older version of the SEO Toolbar that does not have the update option built in it. If you downloaded it earlier today, please download again from http://tools.seobook.com/seo-toolbar/
The current version should be 1.0.1 (rather than 0.1). Sorry about the error on the updating part...but you won't have to download it again after this time...the update feature will work, and it is safe to just download it now as it will write over the earlier version of the extension.
What would happen if you smooshed together many of the best parts of Rank Checker, SEO for Firefox, the best keyword research tools across the web, a feed reader (pre-populated with many SEO feeds), a ton of competitive research tools, the ability to compare up to 5 competing sites against each other, easy data export, and boatloads of other features into 1 handy Firefox extension? Well, you would have the SEO Toolbar.