seeing an accurate indication of PageRank (connectivity data) -or-
predicting what the social importance of a site or idea should be and will eventually go to (perhaps even before the site or idea is launched)
Sometimes our own successes hold us back (as we fear change and need to be financially viable until we land the really good ideas). I have a killer idea, but am unsure when I will have enough time and motivation to do it.
I want to rebrand a site soon, I am currently building at least 3 or 4 SEO tools (one of them is taking way longer than I intended), I will be going on at least 4 trips in the next 2 months, and I may have Jury duty in October. Meanwhile I have to blog away, update my ebook, read at least 3 books, interview about 15 people, do SEO for a few websites, start exercising again, and get a hair cut. :)
If I'm paying for links, I want a lot more tangible evidence from the site owner. I want stats that tell me how visible the links are across all major search engines, how much traffic they send, and how much traffic they attract overall. I want to see the site owner is a savvy online marketer and is an authority in his community or is developing a presence as such. I need to know he understands and uses analytics to provide tactical data. This is sound, useful marketing intelligence. It's a lot more important to me than a meaningless 4 or 5 in a little sprinkling of green fairy dust above the pages.
Sure if you are paying a ton of money you want to have some evidence backing up the link price, but due to my business model (which lacks recurring revenue) I am willing to take gambles buying many cheap links knowing the owner may not realize the value of them (something like US Web does, but usually with a bit more tact).
Most webmasters know nothing about tracking and most successful web based businesses can not compete with the largest ones on all aspects, and thus must look for market inefficiencies to help market their sites until they tap viral marketing and their business models mutate to become more competitive with the industry leaders.
I would prefer to buy links from people who may not necissarily understand the market value of their links. I don't want the average link selling webmaster to be marketing savvy. Think how bad it would suck if you had to pay full market value for every link you bought. It would end up becoming a zero sum market like AdWords.
I bought links which quickly increased in price by over 300% for anyone who followed. A few times I did it based primarily on PageRank because I knew to have PR8 internal pages the site had to have solid connectivity data, but most of those type of link buys were over a year ago and when I did it the linking page were typically virgin and this site was a bit (maybe a lot) more obscure than it is today.
Of course due to many people reading these blog posts and looking through linkage data that sort of stuff does not last very long if I get those types of links for this site (which is perhaps a good example of why it is sometimes better to dominate low key categories than to try to compete in overtly competitive high profile ones).
I helped a friend market one of their websites, which only retails one type of product for one manufacturer, and on under $1,000 a month ad spend their site sells well over twice as much as this one does (and their site does not have much original / unique / compelling content).
I have been a bit lazy with link building recently, but for a while I was in the top 10 of Google for SEO (currently #7) & search engine marketing (currently #15) with 2 different sites on well under $1,000 of monthly link spend, due in large part to buying or renting low power links for under fair market value.
The most powerful links are no doubt worth a pretty penny to many business models, but sometimes it is just cheaper to give those people a good reason / excuse to link at you instead of trying to buy ads, and if you can't do that then the links may not be worth buying if you have to pay full market value for them.
Outside of SearchEngineWatch, DMOZ, & Yahoo! this site has few on topic high power links from official type resources. I have bought or rented:
many cheap on topic links from low power sites
a few off topic links from sites with great webwide connectivity
and this site ranks well for a wide variety of search related terms without significant ad spend.
***Disclaimer: I am not saying my time is an unlimited free resource, but am saying that spending a bit of time finding underpriced links may be a better link buying route than expecting webmasters to come up with numbers and justifications for expensive link prices.***
Amazon spends about two inches of each product page advertising other websites. Although this generates revenue, the average e-commerce site should be ashamed if it can't make far more money selling to a hot lead who's already investigating one of its own products. Amazon's position as the default place to buy books is so strong that it can afford to send shoppers off to other sites, knowing they'll return later and buy the book anyway. You can't make the same assumption. Sell to your prospects, rather than throw them away.
Many people have stated contextual ads provided a low effort passive income stream without doing much damage to the main income streams. The only way you can be sure whether or not ads are right for your sites is to test.
Jakob should probably step away from his ideals and visit a bit of reality before calling good business logic a shameful activity.
An uproar over hidden, sexually explicit scenes in the video game "Grand Theft Auto: San Andreas" spread to the halls of Congress on Monday.
How much marketing $$,$$$,$$$.$$ is THAT exposure worth? Games are already going for over $70 on eBay.
You run around as a kid learning various psychic tricks, and you jump into the minds of various people to collect their thought figments, clear their mental cobwebs, and fix their problems.
If you pick up some of the trends it may make it easier to see what drives other people to do things, which would make link requests, writing linkable articles, and creating linkable tools much easier. Psychonauts is amazing.
What other fun video games help teach good marketing?
Commission Junction is one of the largest third party affiliate marketing networks. Every year they hold a conference out in Santa Barbra. This year it is occuring from September 18-20th.
I have not done much affiliate marketing yet, but was wondering is there good value in going to CJU? I believe they sell out early, so anyone gone and recommend it? Is there value in going? Is it just for really new people? Do you think I would probably learn a bunch, or make good contacts by going?
So a person recently sent me an email asking if I would be interested in reviewing the top ranked sites for particular competitive keywords each month, stating why I think each of the sites are there (currently a large factor in that is of course linkage data, but some of the factors will change over time as SEO becomes more complex and search engines use user feedback).
Is there a business model in selling that as a general monthly subscription service? I can see a $20 to $200 monthly subscription fee for exceptionally in depth ones that cover why all the top ranked sites rank for a specific broad term. Perhaps the initial release could be free to build a buzz and backdated ones could also be sold one off for a greater amount to create another revenue stream and make the subscriptions seem like a better deal. Maybe even let subscribers suggest and / or bid to see what terms they would like covered.
Perhaps should someone sell specific competitive intelligence SEO reports? I am sure the specific reports could easily fetch anywhere from $100 to $30,000 depending on how they were marketed and how much care and personalization was placed in creating them. I know whatever I charged I could certainly deliver at least that much value to the right customers.
Is it bad karma to uncover the work of others and make it public? I could imagine that could make some enemies or legal fees quickly, but people have not been spending as much as one would expect on research and some of the competitive intelligence products are not exceptionally in depth for their prices. After paying a couple hundred dollars to try Keyword Intellignece I was less than impressed by the features and lack of depth of their keyword research information.
So the questions are:
Do you think there is a market for such a service?
Is it better to do a subscription generic service or a specialized one?
Do you think the risks and legal expenses outweigh the potential rewards? Top ranking sites for competitive broad phrases probably have lots of money and may have used at least some shady techniques to get there. I can't imagine people like their errors and techniques going public.
What would you be willing to pay for said services?
What all information would you want on the reports?
Does anyone offer any services like these yet? If not, why isn't someone doing this yet? There has got to be a ton of money to be made. There has to be some demand there for real time SEO competitive knowledge case studies.
The post in and of itself is not that interesting, but the conversation below it is. Nick GrayWolf threw something out there that might have been good or might have been bad, and the audience decided. From that thread it appears some of the things surrounding the affiliate list are a bit dodgy. Hate threads always suck (and I have been the featured guest of many of them), but this thread is prettymuch a how to guide on piss poor word of mouth marketing.
Jeff Molander, the creator of the Affiliate List, jumped in the thread to try to defend his product, but berates anyone who does not see eye to eye with his position. Some people on the list want off it and Jeff does not appear keen on letting them off. In escence he is selling contact data about people who stated they do not want to be contacted.
Jeff appears to be forgetting the memory of the web. At one point in time he talks of gaining access to proprietary data
If it remains a mystery as to where I've seen the data (that allows me to pass judgment on retail focused affiliates) after helping found an affiliate network, lead the sales effort at the leading affiliate data services provider and manage dozens of programs as an outsourced services provider to marketers
and soon he acts as though those words were never wrote.
There are many other contridictions in the thread, but the whole point is that if you are angering a large group of people you should know your words are going to be held against you. The best thing to do is either not participate in the thread, or be accepting of some of the feedback it offers.
You rarely are going to get criticised for playing new, naive, or empanthy cards; typing things like "well I guess I never looked at it that way" or "that's a good point" or "yeah, I probably should fix that. thanks for the great feedback". Whenever you lay the "you are all dumb and this is a bogus hate thread" card it is hard to win over supporters. It becomes hard to see your point of view.
Another important issue Lots0 raised in the thread is that if people have a legitimate opportunity for you then you should be able to seek it out. You shouldn't be ready, willing, and excited to work with most of the people who email or call you up with a deal out of the blue.
Affiliates and marketers should usually chose their products rather than letting affiliate program managers try to chose you. If someone has a great opportunity it is only a matter of time until you should run into it if you are truely interested in the topic.
More than any thread I have read in a long time that thread demonstrates how web conversations are different from other conversations, as the people in the thread gain knowledge and better perspective from each additional post. Jeff is trying to invoke Nick into butchering the thread, but I hope Nick sees past Jeff's juvenile attempts.
So like Google's motto, usually I try not to be evil. Sometimes I think of random evil thoughts though. I can't help it, sometimes I forget to wear the tinfoil hat... ;)
I have been contacted by an increasing number of corporations who want me to bury negative websites. Some general feedback sites with good root authority have inner pages which are ranking for a wide variety of business names.
What would happen if a person set up a network of sites to collect feedback about various companies, knowing that they would get mostly negative responses? Throw in a dash of promotion and a link to us reminders and you are ranking for many business names.
Have someone else inform people of the hate sites and maybe there is a subscription SEO business model burying the bad news. If they stop paying for your services you go about removing links for some sites and build a few for the negative site.
Of course if the businesses are too well connected and some stuff is sold in the wrong way I think it could be extortion or something, so I am not trying to promote that.
There has to be a way to make money leveraging the ability to bury bad news. Then again, depending on what bad news you were trying to bury that could be evil too.
Yahoo! DMCA Policy: bogus, removing sites without ANY sort of notification. They really ought to work on that. (from TW)
Bad Copywriting Advice:
You can also use copy from the site (no links), like the section where it says, "The only current SEO Book on the planet. Buy the industry standard #1 ranked SEO Book. What do the search engines think?" Etc.
Some musicians are also supporting the campaign with free concerts. In a week, during the G8 meeting, there are going to be 5 free concerts around the globe. Another friend said Pink Floyd is getting back together for the concert in Hyde Park London.