So a person recently sent me an email asking if I would be interested in reviewing the top ranked sites for particular competitive keywords each month, stating why I think each of the sites are there (currently a large factor in that is of course linkage data, but some of the factors will change over time as SEO becomes more complex and search engines use user feedback).
Is there a business model in selling that as a general monthly subscription service? I can see a $20 to $200 monthly subscription fee for exceptionally in depth ones that cover why all the top ranked sites rank for a specific broad term. Perhaps the initial release could be free to build a buzz and backdated ones could also be sold one off for a greater amount to create another revenue stream and make the subscriptions seem like a better deal. Maybe even let subscribers suggest and / or bid to see what terms they would like covered.
Perhaps should someone sell specific competitive intelligence SEO reports? I am sure the specific reports could easily fetch anywhere from $100 to $30,000 depending on how they were marketed and how much care and personalization was placed in creating them. I know whatever I charged I could certainly deliver at least that much value to the right customers.
Is it bad karma to uncover the work of others and make it public? I could imagine that could make some enemies or legal fees quickly, but people have not been spending as much as one would expect on research and some of the competitive intelligence products are not exceptionally in depth for their prices. After paying a couple hundred dollars to try Keyword Intellignece I was less than impressed by the features and lack of depth of their keyword research information.
So the questions are:
- Do you think there is a market for such a service?
- Is it better to do a subscription generic service or a specialized one?
- Do you think the risks and legal expenses outweigh the potential rewards? Top ranking sites for competitive broad phrases probably have lots of money and may have used at least some shady techniques to get there. I can't imagine people like their errors and techniques going public.
- What would you be willing to pay for said services?
- What all information would you want on the reports?
- Does anyone offer any services like these yet? If not, why isn't someone doing this yet? There has got to be a ton of money to be made. There has to be some demand there for real time SEO competitive knowledge case studies.
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