Learning Bits and Pieces About Affiliate Marketing...

I have not done lots of affiliate marketing for others yet, but I am still learning some stuff about it. I really would love to learn PHP and go to the Affiliate Summit, but until then I will learn bits and pieces at a time.

Having affiliates can show you some of the unique ways they market. Most affiliates do not push stuff very hard, but around 1 or 2% do. Some will create review sites and then even go so far as to tell you how they are marketing them.

I also am an affiliate for a few companies. It looks like some of them are cross referencing internal information with linkage data to competing sites to push stuff at affiliates.

Where are your favorite sources for affiliate information?

The Super Bowl and Search Engine Marketing

Looks like a couple search marketers used the Super Bowl as a cheap marketing avenue.

Daniel Kovach of SearchArize:
Daniel Kovach, a good friend, and all around swell guy, posted an article about how many of the search terms and ideas surrounding the hype generated by the Super Bowl were clearly under priced in the search market.

I saw some of his stats, and he was able to get over 100,000 ad impressions and hundreds of clickthroughs at under a quarter a click on a campaign that only took him about 15 minutes to put together.

Reprise Media:
Reprise Media did their second annual Super Bowl Search Marketing Scorecard, where they rated the ads and also noted how many companies advertising on TV were absent from search.

Marco Iacoboni:
He did some neuromapping here.

Discount SEO Services

I love Lee's answers to ideas cheap businesses throw his way while trying to bilk out SEO services for next to nothing.

If you sell SEO services you will love Just Say No to Discount SEO.

The Dartmouth - The New Spamford Daily

Ho hum...anyone looking for poker links? It looks like The Dartmouth can still fit a few more below the fold.

Leveraging Google Homepage Extensions

I recently took a gander at the Google Modules site and saw a few great extensions. Some of them are a bit random and don't apply to me, but many of them were cool, like the to do list or the Technorati Mini extension which searches for SeoBook.com citations once a minute. (please note to track your own blog you have to view source, copy it, change the s= URL to your own URL, upload it to your server, then add it to your customized Google home page. Niall probably should have made the to track bit something you could enter after you uploaded it.)

Google is going to use many vertical databases to structure information. They also are going to allow users to create their own home pages as they see fit.

I believe one of the extensions was for horse racing. Getting links or visitors into a horse racing site is probably not a cheap and easy task, but imagine the lead value of a customer who loves horse racing so much that they have to be able to access the latest odds from their home page.

If your extension is cool enough it may provide direct traffic AND link popularity. Those who care about something enough to customize their home page for it are likely they same type of people who would also have websites and tell friends what they put on their home page.

I have not looked through all the extensions yet, but creating free extensions is perfect for concert ticket brokers, exotic travel sites, currency exchange sites, or other sites that provide free useful service.

Even if you provide a boring service you may get a few additional citations by spending 10 minutes creating a free Google Modules XML extension. The same can be said for browser extensions (think Mozdev) or other similar free distribution channels.

Retail Only Matters if You Have Reach and People are Buying...

Some people make software convinced that they are giving away and losing money if they let anyone try out their software. But the retail price only matters if people see it and think it is worth spending money on. The shadier your software is the more of a viral buzz you need to make the marketing work.

A guy contacted me wanting me to promote his blog spam software for free. When I suggested advertising on Threadwatch and giving the software out to members for a day or a week he trumped up the value of his software, which makes me wonder why he had to ask me for free viral marketing if his software was actually worth $197 and already selling well.

If your software / information product / etc. has little to no incremental cost per user and is brand new you are not losing money giving it away in exchange for market exposure. Two years ago I gave away the first version of SEO Book. The first version really was not all that good, but I realized that feedback had value and I should spread it far and wide to get whatever feedback I could get.

Buying and Selling Domains

Not something I know much about yet, but recently there have been a number of good posts on buying and selling domains.

Email Spammers Killing Default Language

Oilman recently reported on email spammers making his happy new year less happy. I recently have got a few penny stock emails with the subjects like Delivery Status Notification (Failure).

What happens when email spam gets more targeted and starts looking more personal? Will we change the default error and common words we use, or will we have to add anti spam phrases, or how will we automate blocking it?

Buying Testimonials...is it Legit?

Legitmate honest feedback is exceptionally hard to get and exceptionally valuable.

I recently got an email from a newsletter offering me something for free, only conditionally though. I could a free gift if - and only if - I left an audio testimonial about how wonderful a different product or service is.

Is that authentic? Is it honest or is it a bit scammy? What markets is that a good idea for and what markets is that a bad idea for? Are there better ways to build your brand reputation?

Owning Google by Spamming Bathrooms

It's all about mindshare.

Over at Threadwatch Massa posted about how a friend's site quickly ranked in Google by spamming bathroom stalls with URL laden yellow stickies.

I'm not telling anyone to spam bathrooms. I'm merely making a point that maybe thinking differently and thinking in terms of something other than tech may offer some answers to this debate. I'm not sure putting up post-it notes in toilets is people marketing, but I'm also not sure it isn't search engine marketing.

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