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I have not done lots of affiliate marketing for others yet, but I am still learning some stuff about it. I really would love to learn PHP and go to the Affiliate Summit, but until then I will learn bits and pieces at a time.
Having affiliates can show you some of the unique ways they market. Most affiliates do not push stuff very hard, but around 1 or 2% do. Some will create review sites and then even go so far as to tell you how they are marketing them.
I also am an affiliate for a few companies. It looks like some of them are cross referencing internal information with linkage data to competing sites to push stuff at affiliates.
Where are your favorite sources for affiliate information?
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I like Revenue magazine.
http://www.revenuetoday.com/
Shawn Collins has a good Blog. http://www.affiliatetip.com/blog/
I’m still looking for other good blogs but they are rare.
http://www.abestweb.com/
This is the best affiliate forum. (IMO) If you lurk and post long enough you’ll eventually learn some of the best angles as well as who the subject matter experts are that are generous with sharing information.
It’s best in my opinion to focus on an industry you have some knowledge of and work those programs first.
Many of the affiliate programs you join will send newsletters with helpful tips and tricks for better placement of banners and links.
However it’s best to visit the conferences etc. It’s a bit like SES where people you have met posting on aBestWeb.com will have a few beers and start telling you where the real opportunities are that they wouldn’t normally post. Everyone has an angle. Learning SEO (and buying the book) ;^)is always a good first step.
The best free resource I know of is Allan Gardyne's Associate Programs site:
http://www.associateprograms.com/
The thing about affiliates is that they can be a substantial source of revenue, but recruiting is a marketing project in and of itself. We have customized our affiliate script so that affiliates can actually personalize the affiliate pages. Even with this feature recruiting affiliates has been a hurdle.
-Randy
www.4mysales.com
Around a year ago I found via TW http://affiliateclassroom.com/magazine.php and read some good bytes. Probably has evolved since then.
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