Looks like a couple search marketers used the Super Bowl as a cheap marketing avenue.
Daniel Kovach of SearchArize:
Daniel Kovach, a good friend, and all around swell guy, posted an article about how many of the search terms and ideas surrounding the hype generated by the Super Bowl were clearly under priced in the search market.
I saw some of his stats, and he was able to get over 100,000 ad impressions and hundreds of clickthroughs at under a quarter a click on a campaign that only took him about 15 minutes to put together.
Reprise Media did their second annual Super Bowl Search Marketing Scorecard, where they rated the ads and also noted how many companies advertising on TV were absent from search.
He did some neuromapping here.
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