AdWords in RSS, Various other Links...

Easy to Compare:
Wal Mart & Google, except that Google has a strong brand.

Blogs:
more than a spit fight

Death of Newspapers:
The future of journalism

AdWords Spying:
GoogSpy looks scrapes hundreds of thousands of searches from Google to determine who is bidding on what terms. The idea is killer, but the implementation is a bit lacking. Link found from ThreadWatch.

Google AdSense in RSS:
alpha testing

RSS Spamming:
RSS Injector

Niche Tips:
an old WMW thread

Book:
Steven Berlin Johnson, one of my favorite authors, announced the release of Everything Bad Is Good for You

Boston:
Search Engine Meeting, reviewed

Gmail Contextual Ads...Need a Bit of Work?

So I have been getting some of the Gmail feeds and ads recently. Hopefully I answered this question correctly or you the reader will call me dumb...

Bad Call #1:

Here is an example thread
title:

Question from Search Marketing Info

question:

Which internet search engine was co-founded by a math major who chose the name to imply a vast reach ?

Thanks in advance,
Chryss

answer:

Google was a mispelling for Googol, which means a 1 with a million
zeros behind it.

Larry Page founded it and Sergey Brin was his co founder.

and here was Google's contextually targeted Gmail ad:

Head Gasket Blown? - www.rxauto.com - Repair It Yourself Guaranteed ThermaGasket The Mechanics Choice

That is data stored on Google's servers and that is the best that they can target it? When you couple that in with all the AdSense spam sites and click fraud it really makes you wonder why Google assumes anybody would want that traffic.

Bad Call #2:

One of the default feeds was Engaget. Presumably because they run AdSense? Don't get me wrong here, its cool to help smaller publishers, but if you put Engaget in there you should put Gizmodo there also unless you want people to quetion you motives.

Placing random off target off topic crap I don't want in my email is being evil. At least the old Hotmail dating ads would occassionally show pictures of cute girls ;)

I know that I can unsubscribe from feeds, but I shouldn't have to opt out. Maybe off the start you could just promote Google News, Froogle, and your other portal pieces up there?

Bad Call #3:

Google actually places feeds in your spam folder. How stupid is it to place contextually relevant feeds near stuff that was deemed as being unwanted useless junk? What better way is there to turn users off?

Another thing that is really weird is most (maybe all) of the spam feeds were for spam recipies:

  • Spam Vegetable Strudel - Bake 20 minutes or until golden, serve with soy sauce

  • Savory Spam Crescents - Bake 12-15 minutes or until golden brown
  • French Fry Spam Casserole - Bake 30-40 minutes

They may place the spam ads in there to try to push the cute and innocent corporate culture, but I don't buy it.

After bogusly adding the Google Toolbar Autolink feature which directed B&N customers to Amazon many people started to become increasingly suspicious of potential hidden business partnerships. Is Google partnered with Hormel Foods now too?

Click Fraud Click Fraud Click Fraud

Clickity click click click...

In the past few days there have been a great number of articles, posts, and threads about click fraud. Today I woke up with an inbox that had a few emails about click fraud.

[update: Fantomaster found a blog about ClickFraud]

eMarketer says Click Fraud Is Starting to Scare Marketers

Advertisers should be able to opt in or out of advertising on specific sites.

Joe Holcomb, SVP at BlowSearch, recently wrote these articles:

Scott Blum, of Buy.com also has some type of click fraud patent.

News Losing Ad Revenue:
Despite the claims of PPC fraud Wall Street Journal was hit by lower ad spend, and yet financial ads account for 20% of online ads.

[update 2: Gary Stein found this 15 minute real audio file about the death of mass media advertising.]

This Wall Street Journal article (sub req) talks about Yahoo's small and nimble new search service which is outpacing most of the giants. Even Rupert Murdock knows he is behind the curve.

Other PPC News:
Yahoo! Buys Brazilian PPC Search Network

Google is testing placing a third ad in the premium position. BAD CALL. Andrew Goodman also feels their bid optimizer is a bad call.

ThreadWatch finds sites about cheap clicks and expensive clicks.

The Dow Jones Industrial average is down 4% in the last 3 days. Yahoo! will be announcing quarterly results Tuesday & Google will be announcing their Q1 2005 results Thursday.

Google AdSense Tracking Referrals

Google's recent temporal and behavioral patent talks a decent amount about tracking advertising and site visitors.

With AdSense they can also track the referrals which gives them another way to understand percent of market share and who your leading referals are if you display AdSense ads on your site.

their ad code shows:
google_referrer_url = document.referrer;
google_append_url_esc('ref', w.google_referrer_url);

Google could likely use this data for their AdSense SmartPricing, fraud detection, and might even use it as an additional quality check on linkage data and sites.

If you link to a site participating in AdSense and nobody ever follows the link does that mean the link, page, or site could potentially have little to no value to humans?

If you have links from a ton of sites all using the same AdSense account could that be suspicious? If thousands of sites link to you and none of them dispay AdSense could that be suspicious?

It seems as though Google is trying to financially incentivize various webmasters in the concept of building its web of trust. Maybe it is part of the reason they don't mind having shoddy sites in AdSense, as it helps them track relationships?

It is mind boggling how much traffic data Google has access to. WMW has a thread covering the topic of AdSense price based on referral data.

Lots of Various Links

Hola:
Spainish Ask Jeeves

Lycos:
Lycos to use AlmondNet to target contextual ads

Who Owns Culture?
Webcast at 7pm Eastern tonight. Steven Berlin Johnson is one of my favorite writers, and he will be chatting with Jeff Tweedy and Lawrence Lessig.

Like Search Research?
DG's Desk links to a bunch of research papers.

SEO URL Tip:
this looks like a cool new blog about eBay, but why not spend the $8 /yr to buy a static domain name?

also, Gawker media lagunched Sploid. I think they come up with some pretty cool names.

Try Again:
Google alternate searches being tested? that or spyware...

Gel Conference:
April 28-29, 2005 New York City. Looks pretty cool.

Interview:
of MSN Search.

Across the Ocean:
apparently in the UK Online ad spend trumps airwaves

A Good Blog:
about social, legal, and economic issues.

Dirty Words:
Marcia. hehehe

Paris Hilton:
still looking for that video? view the Paris Hilton porncast podcast. you KNOW stuff is overhyped when a megacorp has Paris doing something.

Yahoo! Shopping:
rss feeds

VoIP:
AOL tries to be undead, launching a VoIP service. pricing structure hosed from the word go?

Google AdSense Real Time Channel Stats

Real time channel stats and other fun stuff now at AdSense.

Also improved reporting: ad unit impressions vs. page impressions, & 2 new languages: Russian and Hungarian.

Google Funds Information Pollution

Yesterday I was using that Hub Finder tool I had made.

In not so competitive industries it can help find some good resource pages & potential links, but in some competitive industries I was amazed at how many scraper websites were running AdSense. I knew it was going to be a ton, but sometimes you just have to see it to appreciate it. When I called out their AdSense product manager at the SXSW conference he used the whole concept of people and technology to say that is how they are dealing with bogus AdSense sites.

I think a friend of mine recently described the AdSense quality control process a bit better:

and they dont even kick out that scum when its reported!

I would guess there are probably hundreds of thousands of sites which are nothing more than AdSense on top of a search engine results page.

Google says you should control who you are linking to and then adds autolink to your site & Google News displays Nazi news. hmm...

They also are funding a ton of useless clutter. In some cases I am seeing both Yahoo! and Google cache live Google search results through caching the AdSense for search program.

Some Google search technologies are a bit more advanced than some of their competitors, and perhaps that gives them a bit more of a competitive edge to be profiting from sites that undermine competitors relevancy algorithms? And maybe they want to clutter the web up with junk so it is hard to sort through it?

Any way you slice it, it is hypocritical for a company which has the mission statement:

Google's mission is to organize the world's information and make it universally accessible and useful.

Not so long ago GoogleGuy spoke on the coop ad network leaving this comment:

Seems like a very ill-advised program to me, because it's quite likely that as spam creeps into this link network, it will greatly affect the reputation of the people that link to the spam. Just my hunch though.

replace the word link or link to with ad and advertise on and you get:

Seems like a very ill-advised program to me, because it's quite likely that as spam creeps into this ad network, it will greatly affect the reputation of the people that advertise on the spam. Just my hunch though.

Google does not let advertisers opt out from being seen on individual sites and generally ignores the concept of publisher quality control. This

  • limits how much good publishers get since companies will be more inclined to opt out.

  • could hurt the advertisers brands.
  • may lead to quicker text ad blindness.
  • tarnishes the Google brand.

What am I missing? I thought the whole point of AdSense was to help fund the creation of quality content?

Then again, Google did give me a black hat and maybe I am seeing things wrong ;)

AdWords Professional Hat.

Google News Getting Sued, MSN Shopping Beta, Google AdSense Conference

This Just In:
Google News being sued by Agence France Presse for displaying subscriber only images

MSN Shopping:
Beta

Google AdSense:
Publisher Conference, reviewed. They highlighted a few sites and I think I know some of the people who may do some of the ads for some of them.

When my friend initially set up his personals page on AOL a long time ago (before he knew what a landing page was) he got so many leads that he was sending girls to his friends. Unfortunatly, I was not a friend of his at the time :(

Google AdSense Ad Links, Google Local Business Center, The Butler, The Sandbox, New SEO Blogs

Ad Links by Google:
Peter D shows new AdSense change

Google Local Business Center:
wonder if the Yellow pages are feeling yellow? Andrew Goodman has the details. for now US only.

Wonder What Google thinks?
of a free product that strips out their published ads for the user

their response to autolink thusfur has been nothing short of pathetic. nice job Mark.

Ask Jeeves also recently created a FireFox toolbar.

Google Sandbox:
Does the sandbox only affect phrases containing popular words?
found on ThreadWatch

I have recently seen a site under a month old rank for some rather short query sets.

New SEO / SEM Blogs:
maybe not new, but at least new to me.
Got Ads? - seems to be more focused on the ad / ppc side of the search game. have not read it a ton yet but have seen John contribute many good posts on Andrew Goodman's SEM 2.0
Wolf Howl - should have mentioned and found this one a while ago as multiple friends have recommended it to me. his most recent post references Flatland, so it must be a cool blog :)

the conference I am at:
ended today. I could blog about a bunch of stuff but now find myself headed toward the closing party, which I suspect may give me more stuff to blog about.

Google AdWords / AdSense Shakeup, Free Link Renting Guide, Ask Jeeves Blog

AdSense and AdWords shakeup:

found on ThreadWatch

SearchGuild birthday awards:
fun stuff

I was nominated but was beat out by Orion. a real shame that I do not know more about fractal spam and semantic co-occurance...

Free Link Renting Guide:
Patrick Gavin offers free link renting tips (PDF link)

Complacency:
Tim Converse (from Yahoo!) calls out Marissa Mayer (from Google). I am sure there are lots of fun dialogs between the various engines employees.

Ask Jeeves:
creates their obligitory blog.

Pages






    Email Address
    Pick a Username
    Yes, please send me "7 Days to SEO Success" mini-course (a $57 value) for free.

    Learn More

    We value your privacy. We will not rent or sell your email address.