Is Better Than

I just grabbed Quantcast's free rankings of the top 1,000,000 sites. Currently comes in at 112,095, which is 5 spots below, which is apparently a PageRank 3 porn blog stuck in an industry with an endless supply of traffic. Based on some of the SEO sites that were missing from the Quantcast top sites database I don't think you can fully trust their data as being exceptionally accurate, but if you search through it you should be able to come up with at least a few cool ideas, especially if you combine it with other free and cheap data sources.

The last couple days I have been planning a fun project and feel like a kid in a candy store with competitive research and Internet marketing tools. Now hopefully some of the ideas I came up with will work. :)

Published: August 6, 2007 by Aaron Wall in marketing seo tools


August 6, 2007 - 2:37am is definitely not better. How many people would actually type that in compared to It also doesn't involve a positive message towards the industry which is also weak. I don't think it's a good domain name when compared to

August 6, 2007 - 2:42am

What's that on your nose Quinton? ;-)

James Dunn
August 6, 2007 - 2:54am

I don't think it is very accurate. There were a number of sites that were in the top 100,000 by their list that didn't break 1,000,000 on alexa.

August 6, 2007 - 2:57am

I look at their stat index and back links blah blah. I am seriously confused how they rank better.

How do they base their results? US visitors?

August 6, 2007 - 3:27am

Look at it on from the positive side. At least you are before the .

What kind of a listing is this anyway!? :-D

August 6, 2007 - 5:14am

One of my sites cracked the top 500,000

cool, but in my case, probably is better than mine :)

August 6, 2007 - 8:20am

In some industries, they seem better than Alexa. Alexa is skewed to those who have the toolbar and in turn to sites that are in the tech fields. My site, not in a tech field and serving well to an older crowd, ranks in the top 3,000 on Quantcast but down around 50k on Alexa.

August 6, 2007 - 10:53am

I don't think so.

August 6, 2007 - 11:38am

Does it matter Aaron ?

We both know that the only stat that truly matters is the bank balance!

August 6, 2007 - 4:23pm

I think the list is somewhat flawed, and your site is defiately better!

August 6, 2007 - 7:30pm


I am not sure how much I believe them. Our site comes in at 86,008, but your Alexa Ranking is quite a bit higher than ours and yours is only 112,095. I always figured that you had a much larger traffic base than us. Would you be interested in exchanging traffic figures?

Just like Alexa, I feel that this data is pretty skewed.

P.S. Aaron, if you want to take me up on that offer, just shoot me an email. :-)

August 6, 2007 - 8:32pm

To be honest, to the extent that people differ in their needs and interests, composing an objective list of top sites is impossible.

Hence, this list is a better reference for the owner of a website than the user. What I mean is that assuming the list is based on averages, it might be a good indicator of the net benefit/use/profit that such sites generate. But it's not a good reference to find sites that you personally would enjoy.

That said, I think it goes without saying that to an SEO pro, you site *should* be more useful or enjoyable than PornHater, but to the the vast majority of the public that aren't involved in web site development its probably the other way around.

Christopher Rees
August 6, 2007 - 10:38pm

Cool to see my site is listed in there, considering we've only been online less than a year.

Let me as you guys, I've been doing the SEO work myself on the site, and for less than a year's worth of work, is 850k on this list, and 800k on a pretty good start?

I'm learning quite a bit as a go, and Aaron's tips and info on here have been great tools thus far.. I just wanted to know if those results are decent considering the amount of time we've been online...


Christopher Rees

August 6, 2007 - 10:42pm

Hi Christopher
You sorta missed the point of the post. The rankings are more of a reflection of available traffic streams than site quality. There is about 10,000 times as much porn traffic as there is SEO traffic.

Might be worth comparing how you rank to competing sites, but that is about the extent of the usefulness in worrying about ranking position of one site on the list.

August 6, 2007 - 10:58pm

Hi Aaron -- Krista from Quantcast here.

Panels have shortcomings, especially when it comes to highly specialized sites with an extremely focused user base.

That's why we created a unique hybrid model that lets publishers participate by tagging their sites and services for direct measurement.

The result is a holistic, convergent model that allows us to both directly measure and infer detailed information about domain and subdomain audiences.

The measurement pixels are free to anyone who joins our free Quantified Publisher Program. Go to and click on "learn more."

Hope that helps, and thanks for your interest.

August 7, 2007 - 3:25am

Not sure if you have trackbacks switched off, Aaron...but I referenced your post in one of mine yesterday.

August 7, 2007 - 3:27am

Hi Chuck
Yes I do have them turned off...I was getting too many automated trackbacks from sploglike sites.

August 7, 2007 - 8:07am

Perhaps I am the only one of your readers who prefers to If you want to change my opinion, it might be time to post some nudez. Whadya think?

Ken Y-N
August 7, 2007 - 8:32am

Nice results! I pulled out of the data the top 20 sites on Japan (minus the pr0n!) and posted to my blog, which seems to have gone down well with my audience.

However, I noticed at least two problems - Japanese extensions like and (government, .org and not sure of the other) were treated as top level domains. Next,, the top SNS in Japan and third most-visited domain in Japan was at merely 61,853, perhaps because most of its pages are not available publically, and because most of the audience is Japanese. was similarly rather low in the ratings despite being number two in Japan.

August 8, 2007 - 6:31am

Hi Aaron,

Thanks for the follow up. I understand what you're talking about, and I understand it's not a measure of quality necessarily (if at all). I was just trying to get a feel for where we're positioned currently based on the efforts put forth to this point.


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