Many people are promoting a meme on why they blog and why you should blog. I thought I would cover it from the other angle.
What are the downsides of running a popular blog and selling an information product?
- Some people like my site design so much that they steal it. getnorthstar.com looks sharp. I have seen many other derivatives that were a bit more creative, derivatives of everything from my sales copy to graphics, to whole design.
- My sales letter states clearly that my ebook is an ebook. And my mini sales letter says available for your immediate download. Yet daily I get asked when it will ship.
- Some people wonder why I don't allow them to resell my ebook on their site for less than I sell it for on mine (commoditizing my perceived product value), and why I don't permit selling it on eBay (because people would just do it over and over again).
- Affiliates scrape friends content, and post it without attribution, then wrap it in affiliate banners for my site, then want to give me crap when I disable their accounts, as though they weren't doing something illegal or sketchy. Do I need terms of service that state "don't steal?"
- So much manual comment spam that I probably assumed some legitimate comments to have ill intent, and ended up having to remove the URL box.
- Public relations spam. No personalization. No originality. No value. Just pushing garbage. Daily.
I love SEO and I love marketing. But there are a couple different types of people who are drawn toward it.
- Those who are curious, probe and test, want to create real value and leverage the value they create.
- Those who want a free ride. The people who will buy your ebook and not read it, email spam you asking for links, comment spam your blog and blow up when you stop them, request feedback on how to improve their site, and then reverse charge their credit card.
The first group is where I have met so many friends and business partners, and the reason I continue to work on this site. I wish I could automatically detect members of that second group and 301 redirect them to another site.
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