Great article.
I am sorry you are having problems being an authoritative figure. Maybe one day I will have your issues.
Cheers
There are many ups and downs to adding a user generated content section to a site. It has been interesting watching the effects of SEOMoz's user generated content and points systems. The ups:
The downs:
If a relationship is affiliate based it is quite easy to police undesirable activity by banning accounts, but if people are adding content to your site and marketing it aggressively in ways that may not bode well with your brand it might be harder to police it, especially as you scale your community. And typically the people that are most likely to give you crap for it are hypocritical with their beliefs.
I think on the whole a community section is a pretty good idea if you tie it into a paid content model, but even when you do that you will still run into scale issues if you provide any type of support for the paid content. I have over 600 emails in my inbox, and recently stopped advertising free consulting with an ebook purchase because I stopped scaling as a person. As your profits scale the opportunity cost of any one revenue channel become more apparent. That is one of the things which has prevented me from putting a forum or community section on this site.
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Great article.
I am sorry you are having problems being an authoritative figure. Maybe one day I will have your issues.
Cheers
Hi Keith
At what point do you build your authority though? When does content become so heavily monetized that it detracts from your credibility?
You have AdSense above your content, your heading at the top of your SEO blog has Anna Nicole Smith, most (maybe all) of the content is paid posts, with a huge list of off topic text links between each post
Great post, love the links, fun reading - well done pulling together various controversies in this context.
And you're spot on with the message, too. I've been here before (and yeah it was ancient times) but how communities with paid models can scale is problematic. SEOmoz is a fabulous resource, really a gem and I think they're trying to leverage their position into more community, resources, and memberships rather than focus so much on SEO services.
More power to 'em... if they're aiming for addendum value adds with an SEO firm identity at the core then they'll do well. The challenge is to keep that identity intact while growing community.

FWIW, I don't see it the way an earlier commenter does.
To me, the points raised in this post are exactly the kind of forward thinking a person needs to do when formulating their business model.
Before you invest time and effort going down a road, it sure is smart to think about if you want to end up where a given road goes. If not, then don't even start down that road.
This is along the lines of knowing what business you ARE in -- and what business you ARE NOT in. And since time can become THE limiting factor, best to consider before hand if a person will keep up time consuming activities a "social site" requires.
It's nice to have a specific list of factors (like those in this post) to consider from someone who has experienced and thought about them rather than HOPE you are lucky enough to think all this up before you get the (time and opportunity cost consuming)experience leading to the specifics listed in this blog post.
Life's short. SO much nicer to be able to learn things to consider from others who have real life experiences, than to have to learn and discover it all on one's own.
Thanks, Aaron. Please keep sharing as you do. I suspect most of us know post like this ARE NOT whining on your part, but instead are "words to the wise" for us to consider in our own journeys. Thank you!!
Take care,
Louis
You can semi-easily update your Drupal, really. I believe it can have anything you need to improve moderation and give more power to your trusted contributors to moderate the site.
Do you really think a new domain can be hurt by spreading too thin with user generated content? I believe it can get up fairly quickly, if it is promoted. Your thoughts?
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