Teach Bots Language & Bottom Feeding Links
I recently added a brief overview of SEO to Work.com. Work.com is sort of like a Squidoo.com for business. An easy link from an authoritative site, and a chance to build co-citation. :)
As more and more companies push for consumer generated content there are going to be more and more bottom feeder link opportunities. In niche markets, if you use these types of resources, get a few directory links, and get a few links from relevant websites you are in the game cheap. If you think of search engines as ad networks trying to learn topic specific language sets you can help work yourself into the vocabulary by doing things like:
- making sure your brand is mentioned on these types of sites
- creating a bit of news
- getting references on a few industry related sites
- submitting to the correct category in a couple trusted directories
- participating in a few forums
- posting a good amount of content to your own site that references important industry related brands, organizations, and terms
If you are part of the language that defines an industry you have a distinct advantage over anyone who is not.
Published: October 11, 2006 by Aaron Wall in seo tips
Comments
I love this concept. As long as information is rated and reviewed, then the cream will rise to the top. Social networking for business is the future, and the future is now. Can't beat that domain either :)
What is "bottom feeder links"
I commented on that above
http://www.seobook.com/archives/001867.shtml#15573
"If you are part of the language that defines an industry you have a distinct advantage over anyone who is not."
I like that.
That one sentence encapsulates the methodology I'm trying to get some of my clients to consider...
Aaron,
Work.com requires the writer to create a good structured how-to guide on a topic, and yes, that guide is designed to contain links to valuable resources on the web.
You happened to write a very useful work.com guide which will probably be highly rated and hence the guide and the links will get good visibility in directory and search. Had you written a poor guide, it would be rated poorly and would likely get buried beneath the other poor guides written solely in attempt to drive SEO or purely for self-promotion. The writers of those guides will likely get little SEO value or more importantly actual traffic to their sites.
Thanks for the comment Jake! I am quite impressed that you are out and about checking out the feedback on Work.com so actively. It deffinetly is a good sign for the long-term quality of the site :)
My point wasn't that people should just spam these types of sites...my point was that just by spending an hour or two they can boost their brand exposure, get backlinks, and help get their brand associated with other well known brands.
A few years ago I was of the "have all the time in the world but no money" variety, and many people new to internet marketing are in that camp. Sites like Work.com will help people chip away at the established richer competition so long as they are willing to put a bit of effort into adding something useful.
Kudos again on being so plugged into feedback on the new site launch!
You got it. Sites like Work.com are a wonderful opportunity for folks with expertise and a bit of time to grab the high ground before the more established or traditional "experts" grab it.
Aaron, can you explain what you meant about the phrase "bottom feeder links"?
Gaining links which are easy to acquire that feed off of the authority of strong established websites without requiring payment.
Ahhh, thanks for the clarification!
i completely agree ive actually applied this to a clothing line site, instead of having it "company name.com" i did companynameclothing.com def helps with searches
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