Andy Hagans is advocating quality content AND advocating it within a quality content post.
What is the world coming too? Somebody check the phase of the moon!
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The sites that get links, are the sites that are worth linking to. If your site has some very helpful, unique, or interesting content then the chances of someone linking at you are very high.
If you are a typical store, offering nothing "better" or "new" it will be more difficult to attain natural links, since not many people will want to link at you.
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