In the last post I pointed out one example of how more links could actually be a bad thing.
While I have been touring Europe with Werty and Radiohead Greg Boser started blogging again. He posted about how a Gokart site started ranking for Amish furniture in Google.
I donâ€™t think most webmasters truly understand the impact (both negative and positive) pre-existing links can have on a project.
He then stated:
Regardless of who is responsible, the end result is the same. The gokart site gets hosed. Google has determined both domains point to a single site, and that has caused the anchor text of the two separate domains to be combined. Now that really wouldnâ€™t be so bad if you still were able to rank for the phrase combinations from each individual domain. I know if I sold gokarts and mini bikes, I wouldnâ€™t mind the occasional email asking why I show up for amish furniture as long as I ranked well for my core phrases.
But thatâ€™s not typically what happens. When you inherit a bunch of off-topic anchor text, more often than not you just end up ranking for a bunch stupid phrases that no one actually searches for.
Greg also did a follow up titled My NaÃ¯vetÃ© which solidifies his position, and then posted how to protect your domain from competitive sabotage.
Gain a Competitive Advantage Today
Your top competitors have been investing into their marketing strategy for years.
Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.
Explore the ranking profile of your competitors in Google and Bing today using SEMrush.
Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.
See where they rank & beat them!
- Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
- Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
- Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
- Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
- Risk-free: Free trial & low price.