If it is hard to find the answer to a question then
- it is probably easy to be one of the best answers
- those who stumble across your answer will appreciate your effort, relevancy, and knowledge
Matt Cutts recently posted some SEO tips on his site revolving around the theory that
In general, any time you look for an answer or some information and canâ€™t find it, that should strike you as an opportunity.
You hear people say examples different ways. Some people will say to start from market edges, while others will say try to get user generated media, etc...but generally the way to make something that is hopefully useful is to be passionate and knowledgeable about a topic and then try to create something that you would want to frequently use or reference.
And while it may seem like it sucks to have to put the extra effort in to find the correct answers to certain questions, that is the exact reason that it has so much value.
There are tons of offline opportunities that will migrate online. How high is the quality of the average book as compared to the average web page? And yet due to most publishers not marketing most books very hard most of them sell fewer than 1,000 copies. Much book content will eventually be found online, but for now many people make a great living by reading various print books, condensing them down into something more palatable and publishing it as an ebook.
The web is about making knowledge accessible and selling it as credible. The more accessible your information is the easier it is to be referenced and thus perceived as credible.
Experience presents great offline to online opportunity as well. When I went to Search Engine Strategies I got an extra bonus 8 hour layover each way. One of them was because in San Diego I was required to exit a terminal, find out what terminal I was supposed to go to, find out how to get to that terminal, wait on a terminal bus, wait while the terminal bus driver allowed people to overload the bus, reorganize everyone else's luggage to make it fit good enough for the bus driver to drive, ride the length of the airport, try to get tickets for the next flight from multiple people because the machine would not work and a couple of the workers did not feel like helping me, go through security, find my gate, and get on my plane in an hour.
Now that airport runaround probably sounds a bit absurd, but the people who sold me my ticket most likely KNEW that I was going to have to leave the airport and re-enter, with a high probability of missing my flight. And if they didn't know that, then the online airline booking company which decided to find ways to aggregate and make such information readily available would have a huge advantage over competitors who did not make that type of experience related aggregated information easily accessible.
Many markets are full of people chasing money, but if you can capture experiences or are willing to share what you learn you have a distinct business advantage over people who are looking at revenue ahead of quality.
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