Google Base Offers Free Copywriting Tests

Google recently updated Google Base to display impressions, clicks, and CTR.

Each time an item is part of a Google Base or Froogle search, the item gets an impression. Each time someone clicks on an item on a search result page, the item gets a click. Each time someone clicks on the URL of an item hosted by Google Base, the item gets a page view. (This might be from a search results page, a URL in an email, or any of a number of other ways.)

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And here's a tip: if your offer has many impressions, but few clicks, spruce up its title and add detailed attributes, images, etc. to make it more appealing and easily searchable by users.

That sure sounds a lot like a free copywriting environment, and I have seen a good number of affiliates in that market. Is it worth putting a bit of time into listing a few items? If they advise you to spruce it up where do you draw the line between sprucing and spamming?