I recently got asked to write a couple articles for various websites and publications. I said no problem, but then I kept putting them off. I just handed in one today and did not get feedback yet, but I am uncertain how well it went. Yesterday I handed in one and the editor was less than impressed. Then it sorta dawned on me, that I am a bit spastic and random in nature, and without using those words that is sorta how my article was described (in a nicer way though of course).
Some people do well with containers and other people driving them, but I have been so (searching for a word here...maybe undomesticated) that it is quite hard to fill in the box or create something that is exactly how someone else wants it. I got so focused on random abstract thoughts that I am only really good at doing something if it is something I really want to do when I want to do it.
I have a PowerPoint presentation and speech to put together and am hoping I do well with it. The biggest benefit to it over the articles is that the request for it came after I put together something similar in nature but in another format.
So I guess my (semi?)relevant marketing thoughts on this post are:
- I think the closer you are to your audience the easier it is to be successful (at least for me).
- The more passion and interest you have in a topic the easier it is to be successful.
- It is definitely worth focusing on what you are good at, but it is also a good thing to occasionally try different containers or formats. I suck at many containers and do well with others. Respect the container, or throw the container away and try something new ;)
- For most people publishing format (so long as it is legible) likely the format has little to do with your personal credibility level. Everyone is different and probably has their own best way to express themselves. I don't think mine is in 1,000 world articles...at least not at this point!
What have been your most successful publishing formats? Do you think the structure of the web will drastically change media consumption habits?
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