Blake wrote:

: You wrote:
: "Be a maximizer or an optimizer, but know
: your path and run with it."

: I'd love some elaboration on the difference
: between these. "Maximizer" being someone
: who starts with an authority or content-heavy
: site and then monetizes it?

end quote.

Yeah. I'd love some elaboration, too. Great
question. What exactly IS the diff?

My point is that you should be consistent in your marketing message.

As I stated in the post:

You don't want your site to one day say you believe on taking the hard and steady and slow and... way to the top, and then have visitors come to your site the next day to see a picture of a check for $50,000 that you allegedly made while you were on vacation last week.

The other point was that in maximizing your short term revenue you may be sacrificing a great deal of long term revenue (especially if it is done half-heartedly or without much planning for the future).

Optimizing is about balancing many variables. For example, maybe a slightly lower conversion rate coupled with way more traffic nets you more revenue in the long run.

Aaron, congratulations on the Firefox extension traffic. That's impressive.

Posts like this one also keep me reading your blog every morning.

One question. What if you're giving away lots of free, quality content, but the search engines aren't picking it up?

It's been six months.

I've written over 60 quality articles, which is the second most within my niche. I think I deserve to be in the top 10, but I'm not.

I'd like to see a post on what to do if you're following the maximizer strategy and it's not working.

Thanks for everything!

Jon,

60 articles / 6 months = 10 articles a month = 1 article every 3 days

Are you sure you are writing quality articles Jon? Thats a lot of articles to be pushing out. I find it hard to see how anyone could write 60 quality articles in any one field in that space of time.

Jon: If the search engines aren't picking them up, I am guessing other sites aren't either?

Aaron, I believe the general increase in traffic is due to a trend that I've seen over the last 6 months on your blog. I've been subscribed to your RSS feed since the beginning of this year. Your articles were consistently good, and every once in a while they were great. Over the last couple of months you have really been hitting them out the park with consistentcy. You've really stepped up your game by providing some real insight that I dont find on other blogs. That's why I finally bought your book this past week. The second SEO book I've purchased over the last 5 years.

The Firefox extension was genius, but I think you need to give your writing a good deal of credit too.

Hey! Your strategy is working. :)

Right on the money, Jim. Because the search engines don't rank me very well, I'm not getting my fair share of links, which exacerbates the problem.

When I started my site, I did a lot of directory submissions, article syndication, and premium press releases, so I have about 2000 low-quality links and about 20 natural links.

That's a horrible link profile. At the very least, I know the low-quality links aren't doing anything for me, and they just might be hurting me. Don't know.

-Jon

I blieve you cannot be a fence walker and succed at much of anything. If all someone is after is conversion then PPC is going to be the only route to go. I stumbled across this site while looking for something else entirely and after reading some of Aarons stuff was impressed enough to purchase his book. I have not read every post here but I do not recall seeing any where you have waffled on your opinion and that is one thing that keeps me returning, that and the fact that you write about what you know and for the most part seem to enjoy doing. And you are not pushing a bunch of other **** all the time.

Err, the last comment was directed at Andrew, actually.

Jim: I wrote those 60 articles in about two months, and yes, it's possible. I've gotten over 200 unsolicited e-mails from the visitors that do find me, complementing the articles. So I don't think quality is an issue.

-Jon

What if you're giving away lots of free, quality content, but the search engines aren't picking it up?

In competitive areas search engines follow people and relationships.

Do you know many of the key players in your market? If so why not get them to link at your site?

deserve

I really do not like the concept of deserve as it relates to SEO.

The fact is low quality garbage ranks all the time. And good stuff remains hidden. The machines are imperfect. Are you building the relationships necessary to overcome that inefficiency in the marketplace?

Right on the money, Jim. Because the search engines don't rank me very well, I'm not getting my fair share of links, which exacerbates the problem.

In some cases the self reinforcing aspect is hard to compete with, but that is only true if you are strictly following the path of others. Aren't there unique new and interesting things you could do that would be able to hit new markets or interest some of the more important players in your market?

Thanks for the insightful questions, Aaron. After six months of frustration, it's easy to get caught up in a "can't" mentality. And that's counterproductive. You can always do "unique, new and interesting things" to grab people's attention.

I'm sure you're also tired of people insisting that their market is different -- that it's harder, stingy, elitist, or whatever.

In the end, it's nothing but whining... and whining isn't part of the search engine ranking algorithm. :-)

While typically it is poorly done, whining can work, but it has to be a well formed intent driven whine... perhaps one that looks more like a critique or looks as though it is telling portions of the target audience to fuck off (pardon the french there hehehe).

Then when someone reads that they will insist that they are not the ones that are screwed up, that they are somehow different, and that they would be pleased to work with you (or they may take offense to it and critique you on their site - in that case it is good old natural link baiting).

Make sure it is a well formatted and well thought out whine though before you do it (ie: consider where to seed it, when to do it, how aggressive to make it, who it targets, how they may react, and who may come to your aid if things get out of hand) and do not do the whining / complaining angle too often unless that is a core element of the brand perception you are trying to build. Boy who cried wolf, etc.

That's a rather in-depth, analysis. Does it come from personal experience? :-)

In any case, it worked for me. You gave me the push I needed.

You wrote:
"Be a maximizer or an optimizer, but know your path and run with it."

I'd love some elaboration on the difference between these. "Maximizer" being someone who starts with an authority or content-heavy site and then monetizes it?

Well that is the point, most maximizers are so focused on conversion that they are afraid to build any serious value without including an affiliate link or some cheesy buy now or the world will end warning.

Most all of their content pages result in you reading a "buy my garbage software or die an ineffienct sad and lonely death." result.

Jon, another thing that might help if you are pretty confident that your articles are solid and that visitors are likely to provide additional links, diggs, etc is to budget a bit of 'seed' money for PPC on less competitive long tail terms or advertising on demographically related sites.

Dear Jon,

If your refering to your realestate blog, I visited your blog. In my rant:

1. If you going to make a business out of your blog or make your blog an extension of your business, you might want to make your storefront a little more appealing. Consider a better custom blog design template. Go to wordpress.com or typepad.com and refer to the web blogger design list. From my understanding aaron has spent $2000 on his blog design. So, expect to spend $1k-2k for a nice blog design and a nice logo.

If you need to learn a little tech skills, then learn that first before blogging.

2. What is your market, I mean realestate is huge, and your sub logo states investments. When I think of realestate investments, I think of REITS, not flipping. Narrow your market down, way down until you find your niche.

3. Do not waste your money on press releases. Press releases are for corporations and governments. Take advantage of the internet, network, events, free PR.

i.e. DIGG, FURL, DELICIOUS, SHADOWS, REDDIT, ETC.

4. Set up a a photo section. Photos of you at events, a nice picture of you with TRUMP and his many wives.

5. PODCASTS, consider having 1 big interview a month with a major realtor.

6. You need a better and more accurate title.

7. Hire a seo when you find your niche and title, then head towards elance.com for free quotes or better yet, aaron.

8. The most important thing that you should consider, is this blog a tool for you to generate ad revenue or is this blog a tool for you to generate business offline.

Aaron has leveraged his blog to promote his book and consulting business, no real ad revenue.

I hope my rant helps you on your quest Jon, otherwise, sorry for the rant.

PS. Aaron, I was actually considering buying your book for bed night reading, search is not my industry, but I was thinking of how freakin fast the seo industry changes day by day.

You might consider a business model where if someone buys your book, they can also access your updated notes on a daily basis online, for a fee of $20 a year or something, but I guess the model would not work since your notes seem to be free in your on your website. Nevermind, I am just ranting galore. Keep up the good work.

Hi John

Great post...other than I wouldn't recommend using Elance for SEO on a main site that my personal brand was strongly attached to.

I tend to format the stuff I think about as being free just because I don't want to start maximizing to the point of losing out on what I enjoy doing. ie: if my income dropped in half or by 75% I would still want to blog and stuff. If I start putting information in too many formats then it starts to get tough on determining where to draw the line.

I might end up rolling some sort of a newsletter type thing into my ebook (it sorta already is like that although I tend to only do an update every month or every other month or so because I don't want to hit people with messages so often that they think I am spamming them - if I charged a recurring fee of some sort for that it might encourage people to anticipate and value the updates more, which would lend to a position where I wouldn't feel like I am spamming if I sent out updates more frequently).

Hi everyone!

Sorry to interrupt but I am just interested with the exchange of ideas here. You see I am also experiencing the same crisis as Jon :(

I am in constant update with my site, backing it up with an equally updated blog, but still my commission checks say $0.00 :((

Dear Aaron,

1.) I can understand what you mean on the updates and I will look into your newsletter some more, but what I was trying to convey was that I wanted someone to hold my hand through all the seo updates in your book.

So, if I had purchased your book, maybe you would update it every month with each update indicating in detail the differences from your book. A way to hold my hand through the process and I would be happy to pay another full subscription price, instead of waiting to read the book a year later on all the new updates.

The reason behind it is the same, seo is changing every day, so to have a book that is updated every month, highlighting the changes would be very awesome, but I do understand your reservations with maintaining the current model. The reason for my persistency is because you seem like the leader in SEO on earth.

2.) I was unable to locate this on your blog, but do you have feeds setup for comments or specific blog posts?

Sorry for the continued rants, thanks again for such a great SEO BLOG.

Dear Agent,

I reviewed you blog/website and I will email you my suggestions.

My book already provides those update emails currently.

Dear Aaron,

Excellent, sorry for the lengthy posts, and thanks again.

Hello John!

I got your email. Thank you very much. I have also included there some important points for each of the very nice points you gave.

One thing I learned however from your email, although it's not directly stated, is that no matter how low is the service charge when the quality of work suffers, nothing will really come your way. Fortunately, with us, we value every penny that is being paid to us so despite of our low charge we don't sacrifice our output.