YPN Regional Ad Targeting is Garbage
How is it possible that when you have a domain name, page titles, internal linkage, external linkage, page content, and search referal strings that all HEAVILY are focused around a specific state or region that Yahoo! shows many regionally targeted ads, but typically none that are relevant for the region your site targets?
Imagine a site that ranked well for everything related to Colorado mortgage but nearly exclusively showed credit card ads or mortgage ads for non-Colorado states. How are people going to click on those ads? How are those leads valuable to businesses?
Pretty bad relevancy there Yahoo!
Gain a Competitive Advantage Today
Your top competitors have been investing into their marketing strategy for years.
Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.
Explore the ranking profile of your competitors in Google and Bing today using SEMrush.
Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.
See where they rank & beat them!
- Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
- Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
- Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
- Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
- Risk-free: Free trial & low price.

Comments
I have also seen this on certain sites. YPN might have a decent payout, but their algo needs some work.
YPN's weakest link from the beginning has been ad targeting and it doesn't look like it's going to get better any time soon.
I completely agree and can relate to your frustration. My Yahoo Ads are mostly irrelevant to my content and also irrelavant to each other.
Add new comment