YPN Regional Ad Targeting is Garbage

May 30th
posted in

How is it possible that when you have a domain name, page titles, internal linkage, external linkage, page content, and search referal strings that all HEAVILY are focused around a specific state or region that Yahoo! shows many regionally targeted ads, but typically none that are relevant for the region your site targets?

Imagine a site that ranked well for everything related to Colorado mortgage but nearly exclusively showed credit card ads or mortgage ads for non-Colorado states. How are people going to click on those ads? How are those leads valuable to businesses?

Pretty bad relevancy there Yahoo!

Published: May 30, 2006

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Comments

May 30, 2006 - 7:41pm

I have also seen this on certain sites. YPN might have a decent payout, but their algo needs some work.

Jeff Leiws
May 30, 2006 - 7:48pm

YPN's weakest link from the beginning has been ad targeting and it doesn't look like it's going to get better any time soon.

May 30, 2006 - 8:18pm

I completely agree and can relate to your frustration. My Yahoo Ads are mostly irrelevant to my content and also irrelavant to each other.

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