Why Goog is a Buy: Killer Value Per Inch / Pixel / Second

Mar 24th

Hehehe. So I know nothing about the stock market, but I recently revived the ads on a low profit site that is in a general and low profit category.

What ad unit that provided the most value per unit space? My AdSense search box. BY A LOT!

Moderate to high traffic publishers are probably screwing up if they litter their sites with ads and don't have a profit share search relationship with a major engine.

As search eats more of the web many publishing models are getting chewed up. Those who are good at monetizing usually do one or more of the following:

  • create content late in the buy cycle;

  • find uncovered niches that are easy to compete in;
  • leverage viral non commercial ideas to give their site an unfair authority advantage over competing sites;
  • are good at mixing in a few affiliate advertorials (if you can spend 12 hours creating a page that makes a few hundred a month for years on end that is a nice ROI and passive income stream);
  • use their market position to make money in other ways; or
    negotiate strong ad prices directly.

Those who lack every piece of that skill set may still make a decent living off the web by just making it easy for their visitors to search for more information.

If the next major OS and browser release gets people to view the web differently (ie: search is ALWAYS done from the browser) that may change, but for now the search box is the easiest loose money waiting to be collected by most content publishers. (Millions of dollars a day are waiting to be collected).

Also when advertisers opt out of contextual AdSense ads their ads usually still show up in publisher partner search ads, so that advertiser depth can still be rather appealing to publishers that do not fear losing their visitors (and typically the feel for the need to keep visitors misses what the web is about).

Another nice benefit of the Google search box on your site is that most people view it as a service instead of an ad, so it is an effective way of cramming another ad or two on your site without your site looking any spammier or ad cluttered. People also sense that THEY are in control when they search, so they find the ads there more acceptable. Provide search inline with content and you will be surprised at how many people use it.

Cough

Published: March 24, 2006

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Comments

A Reader
March 26, 2006 - 10:11am

Sorry, but I'm not understanding what you are talking about here. Could you clarify (maybe with a link to a page or two) please?

I don't know what "adsense search box" you are talking about. I only see a "search it" button on this site. When I click it, it goes to a page with a search box for this site. Typing in a term (i.e blogs) I just get a list of articles for this site. I'm not seeing any google adsense ads in the results returned from the (blogs) search.

Are you talking about some other site you have? If so, a link or two (i.e. link1=site with adsense search box on it you are talking about; link2 = results page containing adsense ads in format or layout you are talking about).

Thanks. What you share is always very valuable and helpful. I'm just not understanding what you are talking about. Please clarify.

Thank you !!

March 26, 2006 - 10:17am

yes I am talking about another site.

No I will not give the URL.

Join AdSense and you will see that they offer you the option of having a search box on your site.

The less targeting or less value your typical visitor has the bigger an increase in revenue you should notice from providing search on your site, especially if you have a high traffic site.

Just me
April 6, 2006 - 9:10pm

"No I will not give the URL.2 = Just another layabout.

May 13, 2006 - 3:34pm

No smart Adsense publisher will give out the URL of their Adsense site... Why?

Too many times the site has then been deindexed because of some jealous fool reporting it to Google, OR copied by unscrupulous and desperate webmasters.

I would NEVER post a link to any of my sites... other than my true white hatters. And even those I am cautious of posting on forums.

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