"On March 1, 2006, Yahoo! Search Marketing will modify its editorial guidelines regarding the use of keywords containing trademarks. Previously, we allowed competitive advertising by allowing advertisers to bid on third-party trademarks if those advertisers offered detailed comparative information about the trademark owner's products or services in comparison to the competitive products and services that were offered or promoted on the advertiser's site.
In order to more easily deliver quality user experiences when users search on terms that are trademarks, Yahoo! Search Marketing has determined that we will no longer allow bidding on keywords containing competitor trademarks."
Trademark terms are some of the most valuable words in the search space. While this move may not be surprising given Yahoo!'s past activities, will this move cause other engines to change their policies? How will this policy effect comparison sites which offer many brands on the landing page? Is Yahoo! trying to commoditize the search marketplace to help them make more money away from search?
They still support typosquatting and cracking sites away from search, but may that be coming to an end too? The recent Perfect 10 vs Google lawsuit points to newtwork quality becoming a more important issue.
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