Urchin on demand:
- yesterday $199 a month
- today free
Blackhat SEOs may be leery of using Google for analytics, but regular site owners should be reassured.
Reassured of what? That Google wants more exceptionally valuable user data :) Lest we forget what a click is worth, or that what is acceptable in search marketing changes as the algorithms do.
Worried Google will use your data or the data overall to better understand how much you are willing to pay for ads, based on conversions. Google said that's definitely not done, nor are there any plans to do that. Nor are there any plans to tap into the data as a means of improving regular search results or to identify "bad" sites, Google said.
Peter asks where that info came from, and I gotta wonder how smart pricing works if they ignore the value received from a click. Why would they only track it one way on certain accounts? That seems counter to that whole efficient keyword market theory so much research is being done on. What value does the data have if they are not going to use it?
Even if they only use your data in aggregate, if you are exceptionally profitable on some terms those keywords could be suggested more frequently to competitors (to help raise those keywords to near fair market value), and the smart pricing would discount less on content that your site proves converts. Search engines do not need to know how much money you are making off any term, just a peak at the ratios can help give them a good idea when they have enough other data.
You know the search engine wars are at their peak the day most computers, ISP, and general web hosting is free and you are being paid to surf. :)
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