WordPress hosted about 4,000 content articles about expensive topics. Matt Mullienweg hosted the content on Wordpress.org and placed hidden links on the home page pointing at the articles.
WordPress, the popular blog software which use the hidden links, was back in the Google index quickly. Google is still punishing the owner of HotNacho to this day, as Chad states:
They seem to have taken punitive measures by looking up my other sites via WHOIS and punitively banning a bunch of my sites -- including my hobby freeware sites.
Sites I own (all of which Google has banned):
Thoughts on his article:
- I don't like his comparisons on his content vs real spam, but his point that it is hard for human compiled content to be profitable against automated systems is on many fronts accurate.
- Him saying Google controls over 90% of web traffic right after complaining about others not doing any fact finding undermines his credibility.
- He has some good ideas on the content rating and importance of user feedback or using strong quality guidelines off the start is important.
- I know many other friends who run the exact same business model, but do it profitably, successfuly, and in Google's good graces because how the content is formatted. Wrap it in a blog and post a few articles a day to each channel.
- While he was talking about how his keyword placement software could increase the ability of content to rank, I think it is in error to look at it purely from an algorithmic front. The social structure of content matters.
- It is far easier to build links into topical channels (such as blogs) than article banks.
- He talks about creating a bunch of freeware and offering free support. Doing good on one front does not offset the actions on others with the mob justice on the web.
- I think it is pretty shitty of Google to have banned all of his sites. I mean who does this help? Where is the relevancy?
- And yet Google funds much of the garbage they purportedly hate. Google not only acts reactively, but blatently overly reactive when certain issues become public. I suppose they were trying to send a message to Chad Jones, but it was not one honestly focused on search relevancy. I wish I would have seen this article sooner.
- The fact that few people have mentioned the Hot Nacho article shows how biased blogs are at grabbing the front end of the story and then prowling for the next story before adding any depth or further research. Sorta reminds me of the Nirvana song Plateau, although I admit I am just as guilty at it as the next blogger.
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